323: The Scientific Method and Marketing with Campbell’s Linda Lee

Using her background as an engineer, Linda Lee, CMO of Meals & Beverages at Campbell Soup Company, institutes the Scientific Method in marketing the large portfolio of brands under the Campbell umbrella. Starting in product development at P&G, her career journey led her into marketing at notable companies like P&G, General Mills, Cadbury, Ipsos, and Stonyfield.

This episode shares Alan and Linda’s discussion of her career journey, how she is modernizing a storied brand and its multiple brands, and why she feels saying yes opens new doors.

In this episode, you'll learn:

How in-home insights are critical to today’s marketing and how it has changed since COVIDHow to use the Scientific Method in marketing brandsHow Campbell is driving product innovation and development

Key Highlights

[00:33] Linda’s superpower

[01:46] Linda’s career journey

[09:44] How Linda is modernizing this brand that has stood the test of time

[12:04] Linda’s starting point with a giant portfolio and customer insights

[15:18] Thoughts on the in-home component of marketing

[20:34] Driving product innovation and development

[23:34] Bringing that innovation to life

[27:58] An experience that defines Linda

[30:28] Linda's advice for her younger self

[30:45] What marketers should be learning more about

[35:52] Where Linda feels brands are living now

[37:22] The biggest opportunity and threat for marketers today

Resources Mentioned:

Linda LeeCampbell Soup CompanyCareer stops: P&G, Mondelez, Ipsos, Stonyfield, Chef’s Cut Real Jerky, Campbell Soup CompanyPortfolio of Brands: Campbell’s, Pacific Foods, Prego, Pace, Swanson, V8, ChunkyAndy Warhol Campbell Soup CansNew York City Pace CommercialCampbell Soup Ad – Made for Real, Real Life (Mom in the supermarket)Chunky Spicy Chicken Noodle Soup

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