Marketing Today with Alan Hart artwork

301: The 7 Global Marketing Trends You Need to Know with Deloitte’s Jennifer Veenstra

Marketing Today with Alan Hart

English - March 02, 2022 11:10 - 31 minutes - 29 MB - ★★★★★ - 386 ratings
Marketing Business Management marketing advertising leadership careers chief marketing officer cmo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 300: Innovating When You’re Already Digital-First with Quontic Bank’s Aaron Wollner
Next Episode: 302: Using Creativity to Support a Nation with Fabio Baracho and Alejandro Gershberg

Jennifer Veenstra is the Executive Leader of the Deloitte Global CMO program.

In this episode, Alan and Jennifer discuss the Global CMO program, what it includes, as well as the other types of programs Deloitte offers to up-and-coming CMOs. As a part of her role, Jennifer helped conduct Deloitte's 2022 Global Marketing Trends Report where they discovered seven key trends marketers should pay attention to going into the new year. During the conversation, Jennifer helps describe their findings and how each of the seven trends can impact marketers' strategies today.

Later in the episode, Alan and Jennifer dig deep into three of them: building the intelligent creative engine, designing a human-first data experience, and elevating the hybrid experience. Listen to the full episode to learn why they are so important.

In this episode, you'll learn:

What global marketing trends you should pay attention toBalancing human-first with data miningCreating a cohesive customer experience

Key Highlights

[01:40] Jennifer was a professional shredder

[02:54] Jennifer's path to Deloitte

[04:20] What is Deloitte's CMO program

[06:12] Seven global marketing trends to watch

[10:34] Building the intelligent creative engine

[15:32] Designing a human-first data experience

[20:00] Elevating the hybrid experience

[22:22] Comparing experiences across industries

[24:28] An experience that defines Jennifer

[26:31] Jennifer's advice to her younger self

[27:05] What marketers should be learning more about

[28:09] The brands and causes Jennifer follows

[29:12] The biggest threat and opportunity for marketers


Resources Mentioned:

Jennifer VeenstraDeloitte ConsultingDeloitte's Global CMO ProgramNextGen CMO AcademyDeloitte's 2022 Global Marketing Trends ReportBuilding the intelligent creative engineDesigning a human-first data experienceElevating the hybrid experience


Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.


Hosted on Acast. See acast.com/privacy for more information.

Twitter Mentions