292: Combatting Ad Fraud and Brand Safety with Check My Ads’s Claire Atkin and Nandini Jammi
Marketing Today with Alan Hart
English - December 28, 2021 11:10 - 38 minutes - 35.2 MB - ★★★★★ - 604 ratingsMarketing Business Management marketing advertising leadership careers chief marketing officer cmo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Claire Atkin and Nandini Jammi are the Co-founders of Check My Ads Institute, but you may have heard of them before. Claire writes the popular newsletter Branded, which breaks major stories about the advertising industry's ties to disinformation and hate groups, and Nandini previously Co-founded Sleeping Giants, the social media campaign that led advertisers to flee from Breitbart. Needless to say, both are passionate about combatting disinformation and marketing issues.
In this episode, Alan, Nandini, and Claire discuss the Check My Ads Institute, why it's so important, and the impact it has on marketers. Claire and Nandini are passionate about making marketers aware of the problem they face with ad fraud. It is in every one of our ecosystems, and marketers have to do the hard work to get out in front of it and stop supporting things like disinformation. Listen to learn much more about brand safety and how to become a member of their nonprofit.
In this episode, you'll learn:
Combating hate speech in adsWhere disinformation stems fromWhat is brand safety launderingKey Highlights:
[01:38] Where Nandini and Claire got their start[03:00] Nandini and the Breitbart scandal [09:30] Claire's crisis of inaction[12:05] Why Claire and Nandini started Check My Ads[14:04] The struggle with ad tech[16:08] Facebook and disinformation [19:47] How Check My Ads combats disinformation [23:09] Partnering with Check My Ads [26:40] Where should marketers start? [27:37] Brand safety laundering[30:45] Future plans for Check My Ads[33:02] The experiences that define Nandini and Claire[35:28] Advice to their younger selves [37:03] The biggest threat and opportunity for marketersResources Mentioned:
Check My Ads InstituteClaire AtkinNandini JammiSleeping Giants (Wikipedia)Breitbart was the trigger and resulting work drove 90% revenue loss (Washington Post)Check My Ads Institute - Checkmates Membership ProgramBranded Newsletter & ResearchNews Deserts tracked at UNCBecome a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
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