235: Leading 2X Growth with Steve Schlesinger in the Market Research Industry

On this 235th episode of "Marketing Today," host Alan Hart speaks with Steve Schlesinger, founder and CEO of Schlesinger Group, a market research company. Schlesinger has been a part of the family business for over 35 years, working to take the company to greater heights than it has ever seen!

We start our conversation with the history of Schlesinger Group and how Schlesinger's mother's affinity for hard work set the foundation for years to come. Over the last 35 years, Schlesinger Group has experienced multiple chapters of growth. "The goal for us is really to maintain a nimble and agile approach to how we run the business and how we build the business," Schlesinger says regarding that growth. Schlesinger then dives into the recent partnership with the private equity firm Gauge Capital and how that has led to the company doubling in size in just the last 14 months. Schlesinger talks about the best ways to ensure success when growing a business and how it's vitally important to "make sure you have a great team around you."

We then talk about Schlesinger's angel and private investments. When I ask what Schlesinger's criteria are when deciding what businesses to invest in, he says, "at the end of the day, I actually look at the people first, then the idea." Schlesinger knows that people, whether they be employees or clients, are a critical component to any business's success!

Highlights from this week's "Marketing Today":

Steve lives in New York City and had COVID back in March, but he didn't find out until his knee surgery in May. 1:31Taking a year off from grad school at Georgetown, Steve worked in project management for his mother's research company. 2:36Steve's mom was a hard worker and really enjoyed talking to people, but that didn't necessarily make her a natural entrepreneur. 4:13Growing up in the depression helped Steve's mom set the foundation for her company and her family. 5:10In his youth, Steve and his siblings always did what they could to contribute to the business whenever they could. 5:42Over the last 35 years, there have been multiple chapters in the family business that has seen drastic change and growth. 6:47Bringing in Gauge Capital as a private equity partner helps set the business up for its next chapter as more digitally focused. 7:45Finding a private equity partner helped Steve and his partner further craft their strategy moving into the future. 8:29Quantitative and online qualitative sectors saw massive growth after partnering with Gauge. 9:40Massive growth to different markets all over the world has left gaps that present an opportunity to make the process more seamless. 11:15Steve looks at the time horizon in two ways regarding Gauge Capital and the business itself. 12:30To help your business grow significantly, make sure you have the right team around you. 13:26Keep a good handle on the market and what your clients think of you at all times. 13:55Don't let that desire slip away. It's only going to become more challenging as you grow. 14:15The Insight industry's future consists of brands utilizing technology to have a greater understanding of consumer demands. 15:13After acquiring Market Cube, Steve's business has transformed from a user to a developer. 17:30Many industries are trying to leverage tech and create products but have left the critical people component behind. 18:56

Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.

Hosted on Acast. See acast.com/privacy for more information.