232: Virtual Marketing Teams with Planable Founder Xenia Muntean

On this 232nd episode of "Marketing Today," host Alan Hart interviews the founder of Planable, Xenia Muntean. Planable allows marketing teams to collaborate, and even more importantly, visualize the content that they are creating before posting it online.

Our conversation starts with Muntean's experience growing up in the Republic of Moldova, a post-Soviet country in Eastern Europe. This environment taught Muntean the discipline, resiliency, and work ethic that led her to land on the Forbes 30 Under 30 list, though the journey wasn't always smooth. Muntean says, "it's only a path now looking back, connecting all the dots and looking backward."

She then talks about how the problems with collaboration in her first marketing business led her to create Planable out of necessity. The best part about Planable is "the clarity that the tool gives you around your content." Now, marketing teams all over the world use Planable to help "them simplify their content workflows." Muntean then discusses how Planable is "more about the people than it is about the content itself" and removes miscommunication during collaboration. Finally, we discuss the current state of the world and the challenges that have been presented by the global pandemic. Muntean simply states, in the beginning," uncertainty was the biggest challenge."

Highlights from this week's "Marketing Today":

Xenia was born and raised in the Republic of Moldova, a post-Soviet country in Eastern Europe. 1:27Xenia learned a lot about independence, resilience, and survival from spending her life in such a unique country. 2:08The path from Moldova to Forbes 30-Under-30 list was a long one filled with its unique challenges. 3:00During her second year in university, Xenia started her first social media marketing business. 3:58Collaborating with clients and her team while trying to build incredible content was a very big struggle at first. 4:46Planable was built out of a necessity to collaborate on content with both clients and employees. 5:49In a country that was not her own, pitching to the venture industry in London was made easier by a welcoming community. 6:52Tech Stars was made up of a majority of female CEOs, which made the transition that much more comfortable for Xenia. 7:49Xenia built her business on what she could control and didn't pay attention to any bias towards her as a woman. 8:46Planable is designed for teams to collaborate on content and is used by companies all over the world. 9:10As a workflow system, Planable allows social media teams to visualize and coordinate content before it is ever posted. 10:30Planable takes the guessing out of posting content on social media. 11:30B2B marketing for Planable relies a lot on inbound marketing and just recently started using influencers. 11:44The first season of the People of Marketing Podcast is wrapping up and has proved very difficult but useful as a marketing tool. 13:27Xenia has used her podcast to listen to the journeys and challenges that marketing leaders have faced on their way to the top. 14:20Planable focuses on the people in the marketing teams rather than the content itself. 15:20Though the ongoing pandemic didn't change the product, it did change how Planable had to communicate the product to clients and potential clients. 16:28

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