204: Revenue and Expenses with Divvy's Sterling Snow

During this 204th episode of “Marketing Today,” host Alan Hart interviews Sterling Snow, the senior vice president of revenue at Divvy.

Today we talk about the founding story of Divvy and why it was created in the beginning. We also talk about marketing at a high-growth company and what the impact of building your own brand can be on your own company.

Snow tells us how Divvy began and where Divvy customers start their journey. He describes his broad role and predicts that having someone that is singularly responsible for revenue in this way will become a trend. Snow shares Divvy's initial marketing strategy and how the company diversified. His advice to other marketers at high-growth companies is, “You can find these high-efficiency low-cost channels that really allow for quick and efficient growth.”

Snow then emphasizes the importance of how people can use their personal brands to benefit the companies they work for. He says, “I think people underestimate how much impact they can have on their own careers and on the companies, they work for, if they take a little bit of time to put together a content strategy for themselves.” The conversation highlights how starting your own personal brand can help your company.

Highlights from this week's “Marketing Today”:

Where Sterling grew up and what brought him to Salt Lake City. 01:43Divvy is a financial platform that allows companies to automate expense reports and make payments. 02:40The impetus to found a payments/expense management company. 03:26Where Divvy customers start their journey. 5:04How Divvy makes its money. 06:11Sterling's responsibilities as Senior Vice President of Revenue. 06:56How Sterling approaches the large scope of his role. 07:42What led Sterling into the marketing realm. 08:30Divvy's marketing strategy. 09:24Sterling advises other high-growth marketers. 11:28When Divvy was founded. 12:59How Divvy has diversified its marketing strategy. 13:16How Sterling fuels his ideas. 13:57The importance of how people can use their personal brands to benefit the companies they work for. 14:40The best way to build your personal brand while highlighting the company. 15:49Is there an experience in his past that defines who he is today? 18:25How Sterling knows when to take a break. 20:54What is the advice Sterling would give to his younger self? 21:48Are there any brands, companies, or causes that Reggie follows that he thinks other people should take notice of? 22:54The most impactful purchase he has made in the last 6-12 months of $100 or less. 33:52Sterling's take on the top opportunities or threats facing marketers today. 25:14

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