The Psychological Levers that Move Your Audience to YES – In Just 7 Minutes with Matt Champagne



Discover why you don’t really need a complex survey tool
Understand what is the principle of “closing the loop” and how can it help you
Learn how you can avoid survey fatigue and ensure you get high-quality answers at a lesser cost

Resources/Links:

To learn more about what you can put in your survey to create impact, click here: http://matthewchampagne.com/MTI

Summary

Do you want to deliver surveys that create an impact and push your audience to say YES?

To ensure that your survey creates an impact not only on your business but also on your audience, it is important to get clear of your actions and make sure your audience feels wanted through three important things. You can’t just ignore or assume.

Dr. Matt Champagne is a scientist, author, and serial entrepreneur. He was named Technology Visionary by SURVEY Magazine for his pioneering work merging psychology and technology to create unique customer feedback solutions.

Listen to Matt’s expert insights on how you can maximize the potential and impact of your surveys through the secret psychological levers that get you that YES with less stress.

Check out these episode highlights:

01:33 - Matt’s ideal client: An ideal client comes from many industries, but typically, it's a small business owner, or it's a head of a larger organization or department, but they have a survey. It's an important survey.
02:13 - The problem he helps solve: It's three problems. I always tell folks, I saw three problems which are the problems of surveys. One is that you haven't generated a lot of participation.
04:00 - Clients’ common mistakes before consulting Matt: They'll like to try to give incentives that don't solve the problem. They'll try to go to a more complex survey tool, which just adds complexity.
05:27 - Matt’s Valuable Free Action (VFA): We talked about the nine principles of feedback. But if I had to pick one of those principles that you could do quickly, and for free, it would be principle five, which is called, "closing the loop". And this rests on the psychology that people only want three things.
07:12 - Matt’s Valuable Free Resource (VFR): To learn more about what you can put in your survey to create impact, click here: http://matthewchampagne.com/MTI
07:50 - Q: How do AI and ChatGPT intersect with surveys? A: My prediction is it's going to be a huge mess to start.

Tweetable Takeaways from this Episode:

“People only want three things-- they want to know their voice was heard, that they made a difference, and how they compare to others.” -Matt ChampagneClick To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out from the sunshine coast, very sunny indeed, here in Australia joined today by Dr. Matt Champagne. Matt, good day from Down Under, and a very warm- welcome back! You're the Boomerang that has come back to Australia because I think we've interviewed. This is maybe even the third time.

Matt Champagne 00:30
It is the third time. Thanks for having me back, Tom!

Tom Poland 00:33
This is the first time we've had a third-timer, and there's a reason for that, Matt, and everyone who's listening, I should say. Because Matt's the guy who is a marketer, wrapped up in science because he is actually a scientist. He's also an author and a serial entrepreneur. He was named- get this- Technology Visionary by SURVEY magazine for his pioneering work merging psychology and technology to create unique customer feedback solutions. And Matt and I have worked together. I've invited him back not because there are any affiliate commissions involved because there are not,