Moving Off That Revenue Plateau with Your Key Relationships – In Just 7 Minutes with Jose Palomino



Discover the importance of keeping in touch with key relationships in your business
Learn why hiring expensive isn’t always going to solve your revenue plateau problem
Understand the importance of looking at your business systematically and holistically

Resources/Links:

To get more FREE amazing and promising tips on how you can grow your business, click here: valueprop.com/tensteps

Summary

Have you been paying expensive just to get off that revenue plateau and continue growing?

Being frustrated, spending more, and trying everything won’t get you off that plateau or even anywhere. Not until you are able to look at your business holistically and systematically, you won’t be getting anywhere off that plateau.

Jose Palomino, the CEO of Value Prop Interactive, helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business. By empowering owners with a winning strategy, he has unlocked over $250M in new growth for dozens of owner-led B2B companies even in commoditizing markets.

Push yourself out of that revenue plateau by listening to Jose’s promising tips and insights on how you can grow your business while spending less. He also shares the importance of keeping in touch with your key relationships in the business and why these relationships should be valued more.

Check out these episode highlights:

01:46 - Jose’s ideal client: It'd be the owner or CEO. An owner that actually is operating a business in a B2B context, typically between like $2 and $20 million in revenue, lower number if they're more services, bigger number, or they make something physical.
02:09 - The problem he helps solve: When I think back on all the clients I've worked with, they were at a point of being stuck. They felt stuck either in revenue stuckness or not quite sure how to get to the next thing.
03:12 - The symptoms of the problem: The first and most obvious one is a revenue plateau, right? So they've hit a certain level of growth. They hit a certain number, but they're there for four years.
05:18 - Clients’ common mistakes before consulting Jose: One of the first is because of frustration, they think hiring an expensive 'he'll-solve-it' headcount is going to solve the problem.
06:48 - Jose’s Valuable Free Action (VFA): First, write down your top 10 client relationships, and the human beings that are most important to your business. Then call them. Especially if you're the owner, actually pick up the phone.
07:37 - Jose’s Valuable Free Resource (VFR): To get more FREE amazing and promising tips on how you can grow your business, click here: valueprop.com/tensteps
08:03 - Q: How easy is it to get help? A: Very easy! I make it really easy for somebody to just reach out and let's have a quick conversation.

Tweetable Takeaways from this Episode:

“Until you look at your business holistically, you really aren't going to get off that plateau.” -Jose PalominoClick To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast in Australia. I'm joined today by one of the smartest guys I know, actually-- and I've never told him that, so don't let him hear me say that, sort of thing-- Jose Palomino. Jose, welcome!

Jose Palomino 00:28
Well, glad to be here, Tom! Thanks.

Tom Poland 00:30
I mean, you're already a smart guy. You actually look really intelligent, as well. It's just-

Jose Palomino 00:34
Oh boy! That's a good pair, right?

Tom Poland 00:36
One could argue that's even more important. So, Jose,