How to Use Online Workshops to Attract and/or Retain More Clients – In Just 7 Minutes with Tyler Basu



Discover how you can turn your target market into committed clients through the power of workshops
Learn why using free content or templates as your resources aren’t really that effective
Understand the importance of validating the demand first before committing to a workshop

Resources/Links:

Want to know how to craft the perfect workshop with less stress? Click here: tylerbasu.com/online-workshop-checklist

Summary

Have you been investing in workshops but it doesn’t seem to get the leads you want?

Crafting a workshop can be for many things– to introduce, to educate, or to sell. However, it’s not as easy as it seems. To turn your audience into committed clients, it’s crucial to first see the demand and understand your clients in order to craft a workshop that fits their needs.

Tyler Basu is a Customer Education & Marketing Strategist that specializes in helping online business owners create effective online workshops to attract and retain more clients.

Grab some coffee and listen to Tyler as he shares how you can craft the perfect workshop that can help you either generate new leads or effectively retain your clients without the stress and extreme expenses.

Check out these episode highlights:

01:46 - Tyler’s ideal client: I work best with B2B software companies that generally have between a few hundred and a few thousand customers. I've worked with folks that sell like coaching, consulting, training courses, etc, as well.
03:00 - The problem he helps solve: The problem that I solve is helping other businesses create educational, but implementation-based online workshops that they can either use and bring into their marketing and help to attract and acquire new clients.
03:57 - The symptoms of the problem: A symptom that shows up on the marketing side of things is that they're either generating leads that are not quite qualified or completely unqualified, or they've built a list of leads using free content and free training and educational resources.
05:26 - Clients’ common mistakes before consulting Tyler: The folks who make really good courses, for example, usually have some sort of educational background like they know how to teach. They know how to transfer information effectively.
06:38 - Tyler’s Valuable Free Action (VFA): This is generally the first step that I have anybody do that is about to go down this road of creating a workshop is to go and gauge the demand for your workshop.
07:15 - Tyler’s Valuable Free Resource (VFR): Want to know how to craft the perfect workshop with less stress? Click here: tylerbasu.com/online-workshop-checklist
08:44 - Q: How are workshops different from webinars? A: I know you've got tremendous resources when it comes to webinars. Webinars, as I define them are generally educational in nature.

Tweetable Takeaways from this Episode:

“Make sure there's interest in the topic before you commit to creating the entire workshop.” -Tyler BasuClick To Tweet

Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland 00:10
Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. As ever, I am Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Tyler Basu. Tyler, a warm good day from Down Under. Sir, where are you hanging out?

Tyler Basu 00:24
Hey, Tom! I'm just outside of Vancouver, Canada. So west coast of Canada.

Tom Poland 00:27
Oh, beautiful part of the world! In Vancouver, I remember you can go swimming with the dolphins in the morning and be skiing in the afternoon.

Tyler Basu 00:36
Hey, you should go swimming in the sea with the killer whales and the seals, more likely.

Tom Poland 00:42
This is a marketing label, I know,