Podcast Advertising Playbook
165 episodes - English - Latest episode: 14 days ago - ★★★★ - 1 ratingThis podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
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Episodes
Who Is Making The Millions Of Podcasts That Are Available Today?
June 18, 2020 14:00 - 15 minutesThere are several types of podcasts that I discuss in this episode of The Podcast Advertising Playbook. I cover the difference between Indie podcasters, Solopreneurs, corporate podcasts, branded, and networks. I share my thoughts on who is open to advertising and why some do better than others.
Do Podcast Advertising Right By Understanding The Different Types Of Podcast Ads
June 11, 2020 00:27 - 13 minutesPre-recorded ads have a place in the podcast ad space, but it's repeatedly proven that host read ads are far more effective. Today, I share the value of the host read ad and why you should not give them up. I cover the different types of host read ads and why each one is important based on the goal of the ad campaign.
Common Challenges About Podcast Ad Tracking We Will Clarify To Get You Better Results Immediately
June 04, 2020 04:49 - 17 minutesAdvertisers want quality results from their podcast advertising campaigns. In today's episode, I talk about the best way to track ad results. I discuss the reality of tracking in the podcast space, the types of monitoring used, and options for available attribution tracking.
Transform From Amateur To Professional Podcast Guest That Gets Repeat Invites With These 5 Easy Tips
May 28, 2020 14:00 - 18 minutesIt's not so easy to be a podcast guest anymore. Hosts are becoming far more particular with whom they invite on their show because they are building a robust and engaged audience. In this episode of The Podcast Advertising Playbook, I share how to transform from an amateur to professional and think about what you can bring to the hosts' audience. I also share tips and tools from my guesting toolbox to set youtube for success.
Podcast Pricing: The easiest way to make it work for you with dynamic or embedded ads
May 21, 2020 21:12 - 10 minutesIn this episode of The Podcast Advertising Playbook, Heather shares what the best approach to podcast pricing is, how to get the most from dynamic ad insertion or embedded ads; and why you may pay more for a niche demographic.
Everything You Need To Know To Create Podcast Ad Campaigns That Convert
February 03, 2020 07:39 - 23 minutesPodcast Advertising has its own set of rules that can feel overwhelming, even to a seasoned advertiser. Pair that with independent podcasters, who don't have tons of experience with ad reads, the whole undertaking can become messy! In this episode, I break down how to create a robust ad campaign into quick and actionable steps. It will give you the confidence to move ahead with your new campaign, knowing you have all the tools to deliver superior results.Podcast Advertising has its own set of...
Host-Read Dynamic Insertion Ads Versus Embedded Ads
January 13, 2020 15:00 - 16 minutesIn this episode, Host Heather Osgood breaks down the difference between host-read dynamic insertions ads and embedded ads. She discusses how the industry is evolving and why dynamic insertion is on the rise.
Is Podcast Advertising Influencer Marketing?
September 30, 2019 14:00 - 22 minutesAdvertisers are looking to diversify their ad spend in today's competitive market. Julie Zischke, Head of Offline Acquisition at Grove Collaborative, shares how she focuses on bridging the gap between traditional influencer marketing and podcast advertising. While podcast ads may not be typical influencer ads, Grove Collaborative has been able to spill the success over into podcasts and continue their growth. She believes there are so many shared learnings to be had between the two influencer...
The Art of Successful Podcast Advertising
September 09, 2019 19:00 - 40 minutesLearning from the best in the business is one of the most effective ways to succeed. Immerse yourself in today's episode with Dave Newmark, CEO, and CO-Founder of Podsearch, as he shares his superior knowledge on podcast sponsorship.
Small Business and Podcast Advertising - Should you be doing it?
August 26, 2019 18:49 - 39 minutesSmall business owners who want to advertise with podcasts, need to be creative with their budget. Yev Pusin, Director of Marketing for Backblaze, is the driving force behind the companies' exciting podcast advertising journey. He provides insight on the best tactics to use when trying to deliver the necessary results for growth.
How to Advertise on a Podcast with a Small Budget
July 16, 2019 15:46 - 37 minutesA challenging topic for small businesses is deciding on the best platforms to use to advertise their brand. We are joined today by Sira Ruedeeniyomvuth, Partnership and Influencer Marketing Manager for Blinkist. In this episode, he explains how they came about podcast advertising and what processes they used to stretch their limited budget to yield amazing results.
Need Advice? An In-Depth Look at Podcast Advertising
July 16, 2019 15:42 - 39 minutesIt’s not often you come across a veteran in the podcast advertising industry. It’s interesting that Smile, a software company, has yielded the benefits of this amazing medium for over a decade. Join us as Greg Scown, Founder of Smile reveals his tactics and best practices for a successful sponsorship.
Podcast Advertising - Turning Obstacles into Opportunities
July 16, 2019 15:39 - 43 minutesPodcast Advertising can be a challenging arena to enter without prior knowledge or experience. In today's episode, we are joined by Rebekah Bek, Marketing Manager for Ahrefs, a software company. She shares her journey of sponsoring podcasts, highlighting her most challenging moments and showing us how converting her challenges into wins has had an incredible impact on their marketing success.
Podcast Advertising - Turning Obstacles into Opportunities
July 16, 2019 15:39 - 43 minutes - 59.6 MBPodcast Advertising can be a challenging arena to enter without prior knowledge or experience. In today's episode, we are joined by Rebekah Bek, Marketing Manager for Ahrefs, a software company. She shares her journey of sponsoring podcasts, highlighting her most challenging moments and showing us how converting her challenges into wins has had an incredible impact on their marketing success.
Welcome to Marketing Success with Podcast Advertising
July 16, 2019 15:29 - 6 minutesWelcome we are glad you are listening to Business Success with Podcast Advertising. We are very excited to share insider tips and tricks on how to get started with podcast advertising and how to leverage those tools to drive your companies ROI and brand awareness. Each week we invite leading companies to divulge how they use this unique medium to enhance their business and what they have learned from their different campaigns. Ready? Let’s go!