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Podcasters: The New Influencer For Brands
Podcast Advertising Playbook
English - April 15, 2021 15:00 - 40 minutes - ★★★★ - 1 ratingBusiness Technology podcasts advertising marketing podcastadvertising podcastsponsorship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 5 Reasons This Podcast Sponsorship Campaign Lost
Next Episode: 3 Podcast Advertising Examples That Generate Revenue
A podcast host provides a direct link to their audience that goes well beyond a 3-second scroll-by that you get with Instagram influencers. Shreya Sharma from Inside Podcasting talks about how marketers are not educating themselves about their audience who are deeply passionate about audio. She also discusses how we need to bust the myth that podcasting data doesn't exist, and more marketers need to understand the value of host-read ads.