5 Reasons This Podcast Sponsorship Campaign Lost
Podcast Advertising Playbook
English - April 08, 2021 15:00 - 31 minutes - ★★★★ - 1 ratingBusiness Technology podcasts advertising marketing podcastadvertising podcastsponsorship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcast sponsorship campaign they had run, share what they did well and what they should change to turn their next podcast sponsorship campaign into a total rockstar success.
Pros & cons of the selected podcasts.
The number of podcasts.
Which target audience would have worked better.
Delivery & frequency of the ad placements.
Why the ad reads had the biggest impact.