Podcast Advertising on a Global Scale

“Australians are used to hearing a US accent deliver a Blue Apron ad. And because of that, when Australians hear a US accent in an ad space on a podcast, they tend to now switch off because they know that product’s not for them.” 
We talk a lot about podcast advertising here on The Podcast Advertising Playbook, but we rarely talk about it on a global level. Corey Layton, Head of Digital Audio/iHeartPodcast Network Australia at ARN, is here to share his experience leading podcast advertising on the other side of the world. 
In today’s episode, Heather and Corey discuss: 

How the rest of the world views programmatic and dynamically inserted ads. 

Global prices for podcast ads.

The shift from baked-in ads to DAI. 

Why some advertisers are asking for full integration with podcasts. 

Is video taking away from audio? 

Get in touch with Corey - [email protected]
___________________________________________________________________
More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook  

“Australians are used to hearing a US accent deliver a Blue Apron ad. And because of that, when Australians hear a US accent in an ad space on a podcast, they tend to now switch off because they know that product’s not for them.” 

We talk a lot about podcast advertising here on The Podcast Advertising Playbook, but we rarely talk about it on a global level. Corey Layton, Head of Digital Audio/iHeartPodcast Network Australia at ARN, is here to share his experience leading podcast advertising on the other side of the world. 

In today’s episode, Heather and Corey discuss: 

How the rest of the world views programmatic and dynamically inserted ads. 
Global prices for podcast ads.
The shift from baked-in ads to DAI. 
Why some advertisers are asking for full integration with podcasts. 
Is video taking away from audio? 

Get in touch with Corey - [email protected]

___________________________________________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook