It's All About the Data

“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think people really want to trust the brands that they work with. 
And podcasting does that.” 
We’ve said it a hundred times - podcasting is unique because of the relationship built between the host and the audience. When a host recommends a brand to their audience, it’s as if they’re a friend recommending a product. 
But don’t take our word for it; there’s data to back this claim up. 
Lindsay Tjepkema, CEO & Co-Founder of Casted, joins Heather Osgood on this week’s The Podcast Advertising Playbook episode. Tune in to hear them discuss: 

The science behind why podcast advertising is so successful. 

What increased privacy measures say for the future of targeted advertising. 

Ways a host can resonate with their audience. 

How you can learn who exactly is listening to your podcast. 

________________________________________
More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - True Native Media
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think people really want to trust the brands that they work with. 

And podcasting does that.” 

We’ve said it a hundred times - podcasting is unique because of the relationship built between the host and the audience. When a host recommends a brand to their audience, it’s as if they’re a friend recommending a product. 

But don’t take our word for it; there’s data to back this claim up. 

Lindsay Tjepkema, CEO & Co-Founder of Casted, joins Heather Osgood on this week’s The Podcast Advertising Playbook episode. Tune in to hear them discuss: 

The science behind why podcast advertising is so successful. 
What increased privacy measures say for the future of targeted advertising. 
Ways a host can resonate with their audience. 
How you can learn who exactly is listening to your podcast. 

________________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - True Native Media

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook