Marketing Simplified
131 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 20 ratingsIn this podcast, I'm going to show you the exact steps that I used to create a million-dollar business, from scratch, in a competitive industry, in just five years. Learn how to create a marketing system that takes your business to the next level!
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How Well Do You Know Your Clients?
October 03, 2018 15:34 - 7 minutes - 14.6 MBHave you taken the time to clearly define your ideal clients and customers? In this episode I walk you through how to make this happen. Be sure to download my Ideal Client Checklist - available at MarketingSimplifiedPodcast.com.
5 Minute Friday: Why Your Brand Matters
September 28, 2018 10:00 - 5 minutes - 10.1 MBWe wind down Season One with a reminder of why your brand is so important in the first place. Stay tuned for Season Two!
Action Tip: Put Your Marketing Time in Your Calendar
September 26, 2018 10:00 - 3 minutes - 6.76 MBIdeas are meaningless until you act on them. But how can you make time in your busy workday to work on your marketing? In this episode I'll tell you how to make it happen!
S1E10 - Creating Your Brand Plan
September 24, 2018 10:00 - 27 minutes - 50.1 MBToday we wrap up our season-long focus on branding. In order to help you turn information into action, in this episode I'll walk you through a simple "brand plan" worksheet that you can use to build out your brand strategy. Download the resource for free at MarketingSimplifiedPodcast.com.
5 Minute Friday: What's Your 'Why?'
September 21, 2018 10:00 - 6 minutes - 12.2 MBYou can't fake passion - at least not for very long. But running a business can be a grind, and it's easy to get burned out. As the leader of your business, you have to find a way to recapture the passion and get fired up about your business again. This episode will help.
Action Tip: Use Instagram to Communicate Your Company Culture
September 19, 2018 10:00 - 4 minutes - 7.85 MBInstagram is the perfect platform to let your audience "behind the scenes." It's a great way to humanize your brand, show off your team, and share your company culture. Listen in and learn how to make it happen!
S1E9 - Living Your Brand
September 17, 2018 10:00 - 24 minutes - 44.4 MBHypocrisy is the quickest way to kill your brand in today's environment. Authenticity is critical, and you have to practice what you preach. Listen in and learn how to make it happen.
5 Minute Friday: Make a "Press Plan"
September 14, 2018 10:00 - 4 minutes - 7.72 MBGaining consistent media exposure is all about relationships with key journalists and media gatekeepers. Learn how to create your press plan and leverage these key relationships.
Action Tip: Showcase Media Exposure on Your Website
September 12, 2018 10:00 - 2 minutes - 5.31 MBMedia exposure is like rocket fuel for your brand and your credibility. If you appear in the media, show it off prominently on your website!
S1E8 - Your PR Plan
September 10, 2018 10:00 - 27 minutes - 50.3 MBIn this episode we dive into Public Relations. Media exposure is a huge win for your brand, but it's easy to waste a lot of time and money on PR outreach that doesn't get results. Today I'll share what has worked for me and my business. Learn how to get more targeted media exposure for your brand.
5 Minute Friday: Systems Make it Happen
September 07, 2018 10:00 - 7 minutes - 13.3 MBSystems keep your marketing - and your business - running smoothly. In this episode I have some thoughts, along with a book recommendation, on how to create systems to make sure that your marketing actually happens!
Action Tip: Your Email Newsletter
September 05, 2018 10:00 - 6 minutes - 12.3 MBEvery business should have an email newsletter. It's the anchor in your communication system and it's a great way to create top-of-mind awareness across your network. In this episode I'll tell you how to make it happen!
S1E7 - Your Communication Strategy
September 03, 2018 10:00 - 28 minutes - 52.4 MBThe rubber meets the road in this episode. I'll show you how to create a system that allows you to communicate your brand to your target market.
5 Minute Friday: Get Out There!
August 31, 2018 10:00 - 4 minutes - 7.58 MBEver had one of those days where you just feel like staying in bed? I know I have. But if you push through it and put yourself out there, you might be amazed at what opportunities you uncover. Get out there!
Action Tip: Don’t List Your Price on Your Website
August 29, 2018 10:00 - 5 minutes - 10.3 MBDon't make it easy for prospective clients to price-shop - don't list your pricing on your website!
S1E6 - Pricing Strategy
August 27, 2018 10:00 - 25 minutes - 47.5 MBWhat's your price strategy? Not only does your pricing impact your profitability, it can also support or undercut the brand you're trying to build. Learn why the average business can raise prices 10 - 20% without seeing a dropoff in sales!
5 Minute Friday: What’s Your ‘Authority Plan?’
August 24, 2018 10:00 - 4 minutes - 7.94 MBYou don't have to wait for outside sources to designate you as an expert - you can manufacture your own authority!
Action Tip: Manufacture Authority with Your Blog
August 22, 2018 10:00 - 6 minutes - 11.7 MBEvery business should have a blog. It's a great way to engage with customers and clients, and it's an easy place to begin manufacturing your own authority and building a stronger personal brand.
S1E5 - Your Personal Branding Strategy
August 20, 2018 10:00 - 26 minutes - 48.8 MBWhat can you learn from Steve Jobs, Elon Musk, and Richard Branson? In this episode we'll break down personal branding strategy and explain how a powerful personal brand can bolster your business and help you make more money.
5 Minute Friday: Do You Need to Narrow Your Niche?
August 17, 2018 10:00 - 5 minutes - 9.26 MBIn my business, one of the major breakthroughs came when we focused our business on a specific niche - aka, solo law firms. That decision to narrow our niche led to immediate, rapid growth and enabled us to break the seven-figure mark. Is it time for you to do the same?
Action Tip: Make Time for Competitor Research
August 15, 2018 10:00 - 4 minutes - 8.28 MBIt's easy to get so caught-up in the day-to-day management of your business that you lose sight of the big picture. Today, it's time to fix that. In this episode I'll talk you through a simple process for conducting competitor research. You may be surprised at what you discover!
S1E4 - Your Market Positioning
August 13, 2018 10:00 - 30 minutes - 55.4 MBHow does your business stack up against the competition? What are your strengths and weaknesses? How do you differentiate yourself? In this episode I'll share with you the strategy that I used to position my business as unique and distinct from our competition - and show you how to do the same.
5 Minute Friday: Speak the Right Language
August 10, 2018 10:00 - 4 minutes - 8.85 MBAs business owners, it's important that we learn and speak the right language. I'm not talking about English, French, or Spanish. I'm talking about the unique language and culture that your target customers live in. What are their fears, their hopes, their dreams? When you learn to speak the right language, your marketing works better.
Action Tip: How to Refine Your Magic Statement
August 08, 2018 10:00 - 4 minutes - 8.76 MBDo you have an elevator pitch - also known as a magic statement - that you feel confident delivering? This week's Action Tip presents a simple formula that you can use to perfect your magic statement so that you can deliver it with confidence.
S1E3 - How to Sharpen Your Marketing Message
August 06, 2018 10:00 - 26 minutes - 48.6 MBIs your message resonating with your target market - or do you leave potential customers and clients confused? In this episode, I'll show you how to create a marketing message that sells.
5 Minute Friday: How Can You Create a “Category of One”?
August 03, 2018 10:00 - 5 minutes - 10.7 MBThe best way to beat the competition is to differentiate yourself to the point where you don't have any real competition. In this episode I'll share how we accomplished that goal in my business and how you can make it happen in yours!
Action Tip: How to Get an Outside Perspective on Your Brand Identity
August 01, 2018 11:00 - 3 minutes - 6.76 MBAs business owners, we are too close to our own business to have an objective perspective. In this week's tip, I share why it's so important to get an outside perspective on your business as you're building your brand. And I share a simple way to make this happen!
S1E2 - “What’s My Brand and Why Does it Matter?
July 30, 2018 11:00 - 29 minutes - 54.2 MBBranding is a topic that is often misunderstood by business owners. But an effective brand strategy lays the groundwork for a successful marketing campaign. In this episode, you'll learn how to take control of your brand and turn it into a profitable tool for your business.
5 Minute Friday: Your Marketing is Your Future
July 27, 2018 10:00 - 5 minutes - 9.27 MBIn our first-ever Five Minute Friday, I explain why your marketing represents the future of your business and even your life.
Action Tip: The Ten-Second Website Test
July 25, 2018 17:04 - 4 minutes - 8.09 MBIn this week's Action Tip, I share a ten-second website test that you can use to assess the effectiveness of your website and identify opportunities for improvement.
S1E1 - Because Marketing Shouldn't be a Mystery!
July 24, 2018 16:09 - 23 minutes - 43.1 MBWelcome to the Marketing Simplified Podcast! Here, I'm going to show you the exact steps that I used to create a million-dollar business, from scratch, in a competitive industry, in just five years. Learn how to create a marketing system that takes your business to the next level. In Episode One, I introduce the podcast and share my story. I tell you about the "early days" of Spotlight Branding and how we were able to crack the marketing code and create a million-dollar business. Most...