In this Marketing Over Coffee: Gini Dietrich of Spin Sucks talks PESO, marketing analytics, content scanning and more! Direct Link to File Brought to you by our sponsors: ahrefs and Express VPN Where Spin Sucks started and why didn’t they ever give up on it? The Spin Sucks Academy The PESO Model 6:19 MoC is brought […]


The post Gini Dietrich talks PESO and Spin Sucks appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

Gini Dietrich of Spin Sucks talks PESO, marketing analytics, content scanning and more!



Direct Link to File


Brought to you by our sponsors: ahrefs and Express VPN



Where Spin Sucks started and why didn’t they ever give up on it?


The Spin Sucks Academy


The PESO Model


6:19 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!


Chris’ YAIA from this week on running data analysis against data exported from ahrefs


Starting with Owned


On to Social Curation Next


Using a Machine Learning Content Scanner


What’s the latest in paid?


Where does “old” PR fit into the new model?


Rolling out PESO at Syracuse


The two magic points of PESO


15:59 – 17:37 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC


Where do you start with metrics?


Join us at madconNYC!! $5k package includes an hour with Chris


$500 half day (first 3 MoC fans can use code moc for half off!!)


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The post Gini Dietrich talks PESO and Spin Sucks appeared first on Marketing Over Coffee Marketing Podcast.