Marketing Over Coffee Marketing Podcast
323 episodes - English - Latest episode: about 8 hours ago - ★★★★★ - 243 ratingsAt the Intersection of Marketing and Technology
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Episodes
Getting the Most Out of Meta with Facebook Queen Mari Smith!
April 26, 2024 01:36In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships to tech 7:28 NetSuite is […] The post Getting the Most Out of Meta with Facebook Queen Mari Smith! appeared first on Marketing Over Coffee Marketing Podcast.
Social Listening, HARO to HERO, and a Little Pesticide
April 19, 2024 02:05In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio […] The post Social Listening, HARO to HERO, and a Little Pesticide appeared first on Marketing Over Coffee Marketing Podcast.
AI Based Search, Attribution, and Faster Editing!
April 12, 2024 03:30In this Marketing Over Coffee: Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot – an exclusive from Reuters […] The post AI Based Search, Attribution, and Faster Editing! appeared first on Marketing Over Coffee Marketing Podcast.
Equity and Human Centered Design
April 05, 2024 02:33In this Marketing Over Coffee: Learn about Equity, Equality, How to Screen Your Content, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Author Minal Bopaiah talks to us about her latest book: Equity – How to Design Organizations Where […] The post Equity and Human Centered Design appeared first on Marketing Over Coffee Marketing Podcast.
The Video Strategies that Made Twitter Hundreds of Millions
March 29, 2024 00:37In this Marketing Over Coffee: Ted Harrison talks about what makes people pay attention to videos! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Starting with Adobe Premiere at Summer Camp Weber Shandwick Dallas to NY Working at Twitter creating video […] The post The Video Strategies that Made Twitter Hundreds of Millions appeared first on Marketing Over Coffee Marketing Podcast.
Now With More Groking Data Analysts
March 22, 2024 01:57In this Marketing Over Coffee: Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Data Analyst vs. Marketing Analyst vs. Data Scientist When do you need to hire […] The post Now With More Groking Data Analysts appeared first on Marketing Over Coffee Marketing Podcast.
Now with More Electric Porsches!
March 15, 2024 02:15In this Marketing Over Coffee: The World’s Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul Colt Returns!! The 19th Anniversary […] The post Now with More Electric Porsches! appeared first on Marketing Over Coffee Marketing Podcast.
Now with More ABM, AI, and AB
March 07, 2024 23:00In this Marketing Over Coffee: Learn about Account Based Marketing, AI Video, Testing and more! Direct Link to File Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! Open AI Sora for Video […] The post Now with More ABM, AI, and AB appeared first on Marketing Over Coffee Marketing Podcast.
Now with more ABM, AI, and AB
March 07, 2024 23:00In this Marketing Over Coffee: Learn about Account Based Marketing, AI Video, Testing and more! Direct Link to File Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! Open AI Sora for Video […] The post Now with more ABM, AI, and AB appeared first on Marketing Over Coffee Marketing Podcast.
Jenny Li Fowler on Organic Social Media Strategy
March 01, 2024 04:35In this Marketing Over Coffee: Learn about Social Media Strategy, Channel Selection and more! Direct Link to File Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights The book: Organic Social Media – How To Build Flourishing Online Communities from Kogan Page Television journalism inspired by Connie Chung Left […] The post Jenny Li Fowler on Organic Social Media Strategy appeared first on Marketing Over Coffee Marketing Podcast.
Bard Falling, Pop Star Rising
February 16, 2024 02:53In this Marketing Over Coffee: Learn about Google Gemini, Switfies, Word Runner and more! Direct Link to File Brought to you by our sponsor: The Generative AI for Marketing Course from Trust Insights Google Gemini retires The Bard Standard prompts and how to beat them Using JSON for prompts Microsoft’s CoPilot Nice Super Bowl Roundup […] The post Bard Falling, Pop Star Rising appeared first on Marketing Over Coffee Marketing Podcast.
Now with More Mariachi Button!
February 09, 2024 03:12In this Marketing Over Coffee: Learn about Photoshop Generative AI, the Mariachi Button, Taylor Swift and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Trust Insights Livestream – Update on Photoshop and Generative AI Photoshop in the Browser Adobe Express and […] The post Now with More Mariachi Button! appeared first on Marketing Over Coffee Marketing Podcast.
Now with More Taylor Swift Fans!
February 02, 2024 02:58In this Marketing Over Coffee: Learn about Email Deliverability, Swifties, Apple Vision, Echo Studio and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Email Deliverability Day! Trust Insights Livestream on setting up email for maximum deliverability The Taylor Swift standing army […] The post Now with More Taylor Swift Fans! appeared first on Marketing Over Coffee Marketing Podcast.
Mordy Oberstein of Wix on Site Management and SEO
January 26, 2024 03:36In this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make […] The post Mordy Oberstein of Wix on Site Management and SEO appeared first on Marketing Over Coffee Marketing Podcast.
Now With More Fake Comments
January 19, 2024 02:13In this Marketing Over Coffee: Learn about the LinkedIn Algorithm, fake comments, Apple Vision Pro and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights How the LinkedIn Algorithm Works AI generated comments (aka turds) Fixing Email Deliverability What do Instagram Influencers […] The post Now With More Fake Comments appeared first on Marketing Over Coffee Marketing Podcast.
Marconi Plays the Mamba
January 12, 2024 02:42In this Marketing Over Coffee: Learn about how we built this podcast, Stanley Tumblers, Synthetic Influencers and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights OpenAI did not go to Microsoft The GPT store opens Mixtral and other multi-modals like Meta’s […] The post Marconi Plays the Mamba appeared first on Marketing Over Coffee Marketing Podcast.
2023 Year End Wrap Up!
December 21, 2023 23:10In this Marketing Over Coffee: Learn about the biggest events, best gear, most important media and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert! NYT Article on Tech Collapse Special Pre-Order Discount on the newest Generative AI for […] The post 2023 Year End Wrap Up! appeared first on Marketing Over Coffee Marketing Podcast.
Talking Content Marketing Strategy with Robert Rose
December 15, 2023 01:43In this Marketing Over Coffee: In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more! Direct Link to File Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute […] The post Talking Content Marketing Strategy with Robert Rose appeared first on Marketing Over Coffee Marketing Podcast.
Eric Schwartzman on the Myth of Organic SEO
December 07, 2023 23:41In this Marketing Over Coffee: In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more! Direct Link to File Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot – Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on […] The post Eric Schwartzman on the Myth of Organic SEO appeared first on Marketing Over Coffee Marketing Podcast.
Use Generative AI for Marketing!
December 01, 2023 00:55In this Marketing Over Coffee: Learn about what’s going on at OpenAI, How Trust Insights can teach you to use Generative AI, What Gear to Buy, and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What’s going on at OpenAI? What should […] The post Use Generative AI for Marketing! appeared first on Marketing Over Coffee Marketing Podcast.
Dan Ariely Talks About Misbelief
November 17, 2023 02:10In this Marketing Over Coffee: Professor Ariely talks about what makes rational people believe irrational things Direct Link to File Brought to you by our sponsor: Miro Buy a copy of Misbelief now Unlike his previous works that started with research, this was sparked by personal experience Starting with stress Why are the stories so […] The post Dan Ariely Talks About Misbelief appeared first on Marketing Over Coffee Marketing Podcast.
OpenAI, Hubspot, Substack and More!
November 10, 2023 02:49In this Marketing Over Coffee: Learn about the latest new AI features, acquisitions, gluten free cookies and more! Direct Link to File Brought to you by our sponsor: Miro Price cuts for OpenAI and other announcements from DevDay GPT4 Turbo and it includes vision Assistance API DALL-E 3 Custom GPTs Key roles in your AI […] The post OpenAI, Hubspot, Substack and More! appeared first on Marketing Over Coffee Marketing Podcast.
Catching up with Christopher Lochhead
November 03, 2023 01:48In this Marketing Over Coffee: Christopher talks about the 22 Laws of Category Design and more! Direct Link to File Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates – […] The post Catching up with Christopher Lochhead appeared first on Marketing Over Coffee Marketing Podcast.
Matt Rogers of W.B. Mason on Dealing with Constant Disruption
October 27, 2023 02:46In this Marketing Over Coffee: Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more! Direct Link to File Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a […] The post Matt Rogers of W.B. Mason on Dealing with Constant Disruption appeared first on Marketing Over Coffee Marketing Podcast.
Now with More Games, Threads, and Fairness!
October 20, 2023 00:46In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King – $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? […] The post Now with More Games, Threads, and Fairness! appeared first on Marketing Over Coffee Marketing Podcast.
Crisis Communications with Gini Dietrich!
October 13, 2023 02:36In this Marketing Over Coffee: Learn about the key elements of a Crisis Communication Plan and More!! Direct Link to File Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between […] The post Crisis Communications with Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.
Now with More Large Multi-Modal Models, and Taylor Swift
October 05, 2023 23:21In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Dash Hudson Llama 2 Long AI can see – The Large MultiModal Models are here – Upload images to Google Bard, GPT-4V now rolling […] The post Now with More Large Multi-Modal Models, and Taylor Swift appeared first on Marketing Over Coffee Marketing Podcast.
Catching up with Julien Smith of Practice
September 29, 2023 00:48In this Marketing Over Coffee: Learn about the earliest podcasts, Trust Agents, Flinch and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear […] The post Catching up with Julien Smith of Practice appeared first on Marketing Over Coffee Marketing Podcast.
iOS 17 Is Coming To Break All Your Tracking!
September 21, 2023 22:49In this Marketing Over Coffee: Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to […] The post iOS 17 Is Coming To Break All Your Tracking! appeared first on Marketing Over Coffee Marketing Podcast.
DM Update with Brianne Baggetta and Sarah Hodges!
September 15, 2023 01:03In this Marketing Over Coffee: Learn about the latest on the direct mail front with Bri and Sarah from The Mailworks! Direct Link to File Brought to you by our sponsors: Notion and LinkedIn Talking with Brianne Baggeta, President and CEO and Sarah Hodges, Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: […] The post DM Update with Brianne Baggetta and Sarah Hodges! appeared first on Marketing Over Coffee Marketing Podcast.
Now with More Signals, XPro, and Virtual Mascots!
September 07, 2023 00:38In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals – Where’d your traffic go? Google outbound links if you are in the generative search pilot 7:27 […] The post Now with More Signals, XPro, and Virtual Mascots! appeared first on Marketing Over Coffee Marketing Podcast.
Louis Gudema on Bullseye Marketing
September 01, 2023 01:03In this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and […] The post Louis Gudema on Bullseye Marketing appeared first on Marketing Over Coffee Marketing Podcast.
Getting the Best Sound for Video and Podcasts
August 24, 2023 20:40In this Marketing Over Coffee: Learn about the audio tools and techniques we use for the sound you’re listening for! Direct Link to File Brought to you by our sponsors: Notion and NetSuite Studio – If you are serious get your space in order Microphones: Shure SM7B, MV7, SM58 VModa BoomPro Microphone is fantastic at […] The post Getting the Best Sound for Video and Podcasts appeared first on Marketing Over Coffee Marketing Podcast.
Getting to The Point with Steve Woodruff
August 17, 2023 22:10In this Marketing Over Coffee: Author Steve Woodruff talks about effective communication and his latest book: The Point Direct Link to File Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business […] The post Getting to The Point with Steve Woodruff appeared first on Marketing Over Coffee Marketing Podcast.
Katie Robbert on Marketing Strategy
August 11, 2023 02:48In this Marketing Over Coffee: Learn About The 5P Framework, User Stories, Competitive Analysis, and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a […] The post Katie Robbert on Marketing Strategy appeared first on Marketing Over Coffee Marketing Podcast.
Now with More Gun Toting Robots!
August 03, 2023 22:19In this Marketing Over Coffee: Learn About MAICON, the Social Network Formerly Known as Twitter, Killer Robots and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu MAICON Update – Discussing the irresponsible implementation of AI Technically correct but ethically wrong 7:47 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you […] The post Now with More Gun Toting Robots! appeared first on Marketing Over Coffee Marketing Podcast.
Seth Godin on The Song of Significance
July 28, 2023 03:11In this Marketing Over Coffee: Learn About How Significance is the Future of the Workplace Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader What’s the best job you […] The post Seth Godin on The Song of Significance appeared first on Marketing Over Coffee Marketing Podcast.
Great Expectations, Well Managed, with Rand Fishkin
July 21, 2023 02:33In this Marketing Over Coffee: Learn About SparkToro, Lost and Founder, Gaming and more! Direct Link to File Brought to you by our sponsors:Bloomreach and Miro Lost and Founder – the book, and the previous interview Other books: Traction, No Hard Feelings SparkToro – Getting data to you that should be yours Chill Work How the […] The post Great Expectations, Well Managed, with Rand Fishkin appeared first on Marketing Over Coffee Marketing Podcast.
Prime Threads
July 13, 2023 20:56Prime Threads In this Marketing Over Coffee: Learn About Threads, Discord, Marketing Podcasts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu Threads are here – 100M in 5 days. Portability of the social graph in action Meta’s track record working against it? Building their internal network graph? EU […] The post Prime Threads appeared first on Marketing Over Coffee Marketing Podcast.
Now With More Travel Tips!
July 07, 2023 01:29In this Marketing Over Coffee: Learn About How We Handle Planes, Trains, Automobiles and more! Direct Link to File Brought to you by our sponsors: The Mailworks andHelloFresh We thought the cage match was news but it’s all about Threads! Flights – Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast Trains – Amtrak Acela Quiet Car, […] The post Now With More Travel Tips! appeared first on Marketing Over Coffee Marketing Podcast.
Build a Better Business Book
June 30, 2023 02:16In this Marketing Over Coffee: Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff Direct Link to File Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon […] The post Build a Better Business Book appeared first on Marketing Over Coffee Marketing Podcast.
Now With More Illegal Fireworks!
June 22, 2023 22:51In this Marketing Over Coffee: Learn about Looker, Reverse ETL, The Flash and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Miro According to BuiltWith over 375k of the top 1M sites are still on UA Looker Updates – 175 new metrics for your GA data The Analytics for […] The post Now With More Illegal Fireworks! appeared first on Marketing Over Coffee Marketing Podcast.
Marketing and Gaming with Chris Erb
June 15, 2023 23:25In this Marketing Over Coffee: Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Starting at GameWorks "Work on the things you want to work on" Wizards of the Coast […] The post Marketing and Gaming with Chris Erb appeared first on Marketing Over Coffee Marketing Podcast.
Can You Spare $3,500?
June 08, 2023 23:25In this Marketing Over Coffee: Learn about Apple Vision Pro, Unity AI and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Issuu Apple Vision Pro Things We’re Watching: M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second 4k per Eye Augmented reality – […] The post Can You Spare $3,500? appeared first on Marketing Over Coffee Marketing Podcast.
Tiffani Bova on The Experience Mindset
June 02, 2023 00:03In this Marketing Over Coffee: Learn about the crucial link between Employee Experience, Customer Experience and Success Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset What’s happened since we talked to her last about Growth IQ (translated […] The post Tiffani Bova on The Experience Mindset appeared first on Marketing Over Coffee Marketing Podcast.
Now with More Borg Baby Boimler!
May 26, 2023 01:32In this Marketing Over Coffee: Learn about AI and the Writer’s Strike, New Twitter CEO, Travel Tips and more! Direct Link to File Brought to you by our sponsor: The Mailworks Justine Bateman Twitter Thread on AI and the Writer’s Strike Who is Borg Baby Boimler? Plannuh acquired – Peter Mahoney interview Linda Yaccarino announced […] The post Now with More Borg Baby Boimler! appeared first on Marketing Over Coffee Marketing Podcast.
Healey Cypher on Being a Better Person
May 19, 2023 01:53In this Marketing Over Coffee: Learn about how trying to be a better person can make you happier, luckier and more successful from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Previous interviews from starting Oak to being acqired by Zivelo The value of being a […] The post Healey Cypher on Being a Better Person appeared first on Marketing Over Coffee Marketing Podcast.
The Return of Healey Cypher!
May 11, 2023 23:28In this Marketing Over Coffee: Learn about the future of event planning from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsor: The Mailworks Previous interviews from starting Oak to being acqired by Zivelo Selling Zivelo and joining Atomic The importance of human connection and trust CEO and […] The post The Return of Healey Cypher! appeared first on Marketing Over Coffee Marketing Podcast.
We’re Augmenting Your Intelligence
May 05, 2023 01:27In this Marketing Over Coffee: Learn about Autonomous AI, Martech Landscape, Dyson Zone and more! Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Generative AI Autonomous AI – AutoGPT, Baby AGI Augmented Intelligence – using large language models to make yourself smarter Scott Brinker’s 2023 Martech Landscape 7:29 – 8:55 […] The post We’re Augmenting Your Intelligence appeared first on Marketing Over Coffee Marketing Podcast.
Now with More Turntable Live Music!
April 28, 2023 02:55In this Marketing Over Coffee: Learn about the future of social music online with Joseph Perla of TurntableLive.com! Direct Link to File Brought to you by our sponsors: The Mailworks and Factor Doing programming and Python in college for his first startup Creating Lab Meeting to accelerate the pace of research science How music festivals […] The post Now with More Turntable Live Music! appeared first on Marketing Over Coffee Marketing Podcast.