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Are Vanity Metrics Bad?

Marketing Over Coffee Marketing Podcast

English - October 22, 2021 00:30 - ★★★★★ - 243 ratings
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In this Marketing Over Coffee: In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Antigen testing for Events MarketingProfs B2B and INBOUND – Spike Lee interview 9:14 Experience what your customers experience with UserTesting. The UserTesting Human […]


The post Are Vanity Metrics Bad? appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:


In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more!



Direct Link to File


Brought to you by our sponsors: UserTesting and Upfluence



Antigen testing for Events


MarketingProfs B2B and INBOUND – Spike Lee interview


9:14 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.


For a free trial, visit usertesting.com/coffee


Vanity metrics rant


17:40 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.


Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.


LinkedIn ads beating out Twitter 4:1


Marc Benioff tees off on Facebook


Is viral marketing dead?


UTM Processing Order


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The post Are Vanity Metrics Bad? appeared first on Marketing Over Coffee Marketing Podcast.