My guest on this episode is Luke Maurer of Maurer Ford in Somerset PA.  Not too long ago Luke started doing the marketing for his family’s dealership. He started out dabbling in social media and email marketing which led him to land on a formula that is helping his dealership to have some of their best months ever!  In fact, the dealership is 96 years old, and Luke’s marketing helped them have the biggest sales months in the history of the business!

We’re talking to him about what he’s doing and what he’s learned along the way. We’re also talking about….

·        How to use social media to find new leads and how to use email marketing to nurture
         them.

·        How to take the type of personal relationship you have with clients and replicate that 
         online (this is gold!)

·        How to communicate with customers and potential customers before, during and
         after the sale

·        How to continue to get revenue from a customer after the sale (more gold!)

This episode was recorded at the Generator Marketing Conference in October 2019 in Cranberry PA. Thanks Eric Pursh for inviting me and thanks Connor Zarefoss and
Matt Hyre from Burgh Brothers Media for making it happen!