Digital Transformation with Michael Gale
Marketing Mixtape with Scott Davis
English - April 18, 2018 05:21 - 26 minutes - 37.1 MB - ★★★★★ - 23 ratingsCareers Business Education Courses business cmo digital price strategy advertising ceo customers interview management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Influencer Marketing with String Nguyen
Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed. Show Notes Michael's Book "The Digital Helix" https://www.amazon.com/Digital-Helix-Transforming-Organizations-Thrive/dp/1626344647 Michael's LinkedIn Profile https://www.linkedin.com/in/migale/