Odette Welling, VP of Halloween at Party City
Wharton Marketing Matters
English - October 26, 2023 07:00 - 12 minutes - 17.7 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Steven Silverstein, CEO of Spirit Halloween
Next Episode: Pamela Danziger, Speaker, Author, and Market Researcher
Wharton's Barbara Kahn and Dr. Americus Reed speak with Odette Welling, VP of Halloween at Party City, about their plans for the upcoming holiday, their marketing strategies around Halloween, and trends in Halloween costumes.
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