Keith Sheldon from Seminole Gaming and Hard Rock International

Wharton Marketing Matters

English - May 09, 2024 07:00 - 17 minutes - 23.8 MB
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the President of Entertainment & Brand Management for Seminole Gaming and Hard Rock International, about Hard Rock International's new "Unity by Hard Rock" Loyalty Program and the star-studded ad campaign.

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