Jeanine Poggi, Editor in Chief at Ad Age
Wharton Marketing Matters
English - February 08, 2024 08:00 - 27 minutes - 37.2 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more.
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