Evan Horowitz, CEO & Co-Founder, Movers+Shakers

Wharton Marketing Matters

English - February 01, 2024 08:00 - 18 minutes - 25.1 MB
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Previous Episode: Olivia Morley, Senior Agencies Reporter at Adweek

Next Episode: Jordan Yob, Senior Brand Marketing Manager at Saucony

Wharton's Barbara Kahn and Dr. Americus Reed speak with Evan Horowitz, CEO & Co-Founder of Movers+Shakers about the digital first approach to marketing, Netflix marketing campaign, TikTok, social shopping, and the importance of cultural relevance in marketing.

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