Erica Martin, Marketing Communications Manager, Ford Brand

Wharton Marketing Matters

English - March 21, 2024 07:00 - 15 minutes - 21.3 MB
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Previous Episode: Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

Next Episode: Chip Bergh, Former President & CEO of Levi Strauss & Co

Wharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women.

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