Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream

Wharton Marketing Matters

English - September 28, 2023 07:00 - 15 minutes - 21.6 MB
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Previous Episode: Jay Livingston, Chief Marketing Officer at Shake Shack

Next Episode: Thomas Ranese, CMO of Chobani

Wharton's Barbara Kahn & Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more.

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