Chris Kelly, Reporter for Marketing Dive

Wharton Marketing Matters

English - October 26, 2023 07:00 - 12 minutes - 17.3 MB
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Previous Episode: Glenn Shimkus, Founder of Prisidio

Next Episode: Steven Silverstein, CEO of Spirit Halloween

Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, a reporter with Marketing Dive, about popular Halloween marketing campaigns, including Ikea, Burger King, and Jack In The Box.

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