Alyson Griffin, State Farm's Head of Marketing

Wharton Marketing Matters

English - February 15, 2024 08:00 - 25 minutes - 34.8 MB
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Previous Episode: Jameson Fleming, Adweek's Managing Editor of Marketing

Next Episode: Andre Woolery, Senior Vice President of Branded Content, REVOLT

Wharton's Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm's Head of Marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement.

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