On today's episode of the Marketing Lyfe Podcast, we are going to be talking about the new changes that Google has made to their marketing platforms. Specifically, google is changing the way they use phrase match keywords and broad keywords.

Here are some of the topics we are going to be discussing today:
Google is Removing Phrase Match and Broad Keywords
Google Announcement Example
Phrase Match and and Broad Match Keywords Are Combining Together
Focus on Negative Keywords