On today's episode of the Marketing Lyfe Podcast, we are going to talk about the Pros and Cons to the Budget Optimization Tool. With this tool, I was able to generate leads and sales in a certain way, even though I found a few pros and cons to the tool. Some of the topics we are going to discuss are:

Pros and Cons to the Budget Optimization Tool
Pro: Delivers Your Audience Altogether
Con: Only Delivers One Audience
When Do I Use the Budget Optimization Tool?
Example of When Do I Use the Budget Optimization Tool
My Example: Lead Gen