Today on the Marketing Lyfe Podcast, we are going to talk about the difference between the custom conversion tool and the standard event tool. Both of these tools have their pros and cons with marketing. I am going to explain the basics of these event tools to help leads and sales for your business using these event tools. Here are some of the topics we are going to discuss today:

Custom Conversions
Types of Tools for Events
Custom Conversion v.s. Event Tool
What is Custom Conversion?
What is Standard Event?
New Event Tool for Facebook
Summary
My Opinion: Custom Conversions