Rashel Hariri (Mcdonald's Canada)

On this episode of Marketing Jam, Shaheed Devji talks to Rashel Hariri, the Digital Social Media Manager for McDonald's Canada.

Rashel - who was named one of Marketing Magazine's Top 30 Marketers Under 30 in 2016 - joins Marketing Jam for the second time. In this visit, she dives into all things social media including the importance of social listening, turning social data into social action, and how marketing innovation is important even for the biggest brands.

This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show.

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