Leanne Gibson (Twitter Canada)

On this episode of Marketing Jam, Darian Kovacs talks to Leanne Gibson, Head of Revenue at Twitter Canada.

Leanne discusses how Twitter has become the definitive place for "what's happening" and the how choosing "how and when Twitter" can help you create a strong marketing strategy on the platform.

We discuss how Twitter is a news channel and not a social channel and how it provides such a unique opportunity to see every side of a conversation.
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