Leanne Gibson (Facebook Canada)

Marketing News Canada

English - December 07, 2020 20:21 - 32 minutes - 30.1 MB - ★★★★★ - 5 ratings
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Previous Episode: Alan Depencier (Royal Bank of Canada)

Next Episode: Jodi Kasten (Indeed)

On this episode of Marketing Jam, Darian Kovacs interviews Leanne Gibson, Head of Industry at Facebook Canada.

Leanne Gibson speaks with us about how our connected world has given people infinite choice and total control over what they watch, read, interact with and buy, and offers solutions for how brands can deliver more relevant and personal experiences that help them grow their businesses.

Leanne is known for being a passionate people leader, strong operator, and a partnership-focused executive. As Head of CPG, Automotive and Travel for Facebook Canada, Leanne is responsible for leading a consultative sales team, building strategic partnerships and digital innovation with partners.

Leanne was previously with Twitter Canada where she held several positions including Head of Agency Development, Interim Managing Director and Head of Revenue. Prior to this, Leanne was Head of Advertising Products and Business Operations at AOL Canada. Leanne has more than 20 years of digital media experience specializing in sales, product strategy, monetization, partner management, client services and business operations. Leanne holds a Bachelor of Arts Honours degree from Queen's University, is a mother of three, mental health advocate and marathon runner - including three runs in Boston. Always a brand ambassador, Leanne believes in the importance of loving what you do, loving where you work and keeping a glass half full.

Resources mentioned on the show:

Coursera

Scholarships

Boost My Business show

Boost with Facebook Canada group

Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.

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