Maximizing E-Commerce Success: Leveraging FB, Pinterest Ads, and Omnichannel Experiences | EP. #117

The E-Comm Show

English - January 03, 2024 05:00 - 18 minutes - 12.6 MB
Marketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: New Era of Networking: Scaling E-commerce With Marketing Domination | EP. #116

Next Episode: Key E-Commerce Trends to Track on Instagram, LinkedIn, and Google | EP. #118

In episode 117 of The E-Comm Show, host Andrew Maff explores the myriad of Facebook Ad audiences that e-commerce sellers should test. He delves into the specifics, from Video Viewer lookalikes to various population percentages for visitors, purchasers, and email lists. Andrew also highlights the untapped potential of Pinterest advertising, emphasizing its capacity to expedite seller growth. He sheds light on the platform's evolution and urges sellers to test its ad platform before it reaches the saturation level of Facebook.

Furthermore, Andrew discusses the importance of creating an omnichannel experience in e-commerce. This approach not only boosts brand awareness but also enhances customer comfort with their purchases. Additionally, he reveals strategies for increasing Facebook followers without direct payment. Andrew focuses on designing ads that serve dual purposes: achieving primary goals while simultaneously bolstering follower growth.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com