Marketing Insights
92 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 11 ratingsWelcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.
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Episodes
Mardi Gras Marketing
March 07, 2024 06:00 - 6 minutes - 4.23 MBMardi Gras is a festive occasion rooted in culture, community, and good Creole food. In this special edition of her Marketing Insights podcast series, Marketing Maven Shanita Akintonde invites listeners to grab some beads, bite some beignets, and listen in as she shares innovative ideas from this New Orleans tradition. #MardiGras #MGH #Marketing #McGrawHill Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience...
Bad, Bad Brands (as in very, very good)
February 15, 2024 06:00 - 8 minutes - 5.75 MBJoin @Professor Shanita Akintonde as she explores the lands of Bad, bad (as in very good) brands. The baddest brands in the whole Marketing land (scape). Be sure to Post, Share and Like! #ShanitaSpeaks #BadBrands #EmbraceChange #McGrawHill #MarketingInsights. #Nintendo #Nokia #Patagonia Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10...
Signed, Sealed, Delivered Brands
January 11, 2024 06:00 - 10 minutes - 7.22 MBGet ready to kick down the podcasting door in 2024! It’s your Marketing insights host Professor Shanita Akintonde with another insightful gem. Her January 2024 marketing jamboree is entitled Signed, Sealed, Delivered brands and it’s yours! #ShanitaSpeaks #MarketingInsights #McGrawHill #Brands #Branding Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has tran...
Bottoms Up Brands
September 27, 2023 15:00 - 16 minutes - 11.3 MBJoin Marketing Maven Shanita Akintonde as she gives you a ‘peek underneath‘ brands that delve into the undergarment industry. She calls them “Bottoms Up brands.” Throw your hands up and don’t miss another great listen! #CalvinKlein #Hanes #VictoriaSecret #ShanitaSpeaks #BottomsUpBrands Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,0...
Doggone Brands
July 14, 2023 16:00 - 9 minutes - 6.47 MBJoin Marketing Maven Shanita Akintonde as she shares insights about products, goods and services are “Top Dog” amongst the “doggylicious” options out there. So, let’s wag our tails, bark with excitement, and explore the world of pawsome products that are tailor-made for furry pals. After all, every dog deserve the best, and these brands are here to make dog owners’ lives even more wag-tastic! Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategi...
Calling all Cat Lovers!
June 26, 2023 15:00 - 22 minutes - 15.5 MBAttention, fabulous feline fanatics! Whether you're a dedicated cat mom, dad, or an all-around cat whisperer, you simply can't miss this chance to join marketing maven Shanita Akintonde on her meowgical journey of sharing top-notch brands that will make your fur baby's heart flutter. Take 10 minutes to learn five ways to spoil your purrfect companion. From grooming goodies to toys that make their tails twitch with delight, this podcast, Cool Cat Brands: How To Get Those Frisky Felines to Loo...
Executive Perspective on Career in Marketing: Interview with Steve Devore, Chief Client Officer at The Mars Agency
May 16, 2023 23:00 - 16 minutes - 11.2 MBSteve is the Chief Client Officer at The Mars Agency, the largest, independently-owned shopper commerce agency in the world. Steve has spent almost 25 years agency side and in 2011, he founded TWINOAKS, a sister agency to Mars, based in Dallas. He has worked with companies including P&G, Pepsico, Coca-Cola, Keurig Dr Pepper, Campbell's, Conagra, and Anheuser Busch. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Steve about his career...
Mentoring Matters
May 16, 2023 23:00 - 12 minutes - 8.93 MBMentoring. Matters. So do you. Listen in as Career Coach Shanita Akintonde shares her personal story on how to combine both. #MentoringMatters #CareerDevelopment #ShanitaSpeaksLLC #LeadershipSkills #Mentors #MarketingInsights #Podcast #McGrawHill Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the b...
Executive Perspective on Career in Marketing: Interview with Melissa Lowry, Chief Marketing Officer for Zelle
May 16, 2023 23:00 - 11 minutes - 7.61 MBAs the Chief Marketing Officer for the Zelle brand, Melissa leads their marketing and communications strategy, execution, and results and manages a world-class marketing organization responsible for functions including brand strategy, B2B marketing, internal and external communications, digital operations, and integrated consumer-facing campaigns. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Melissa about her career, the rapid...
Able-bodied Brands
April 10, 2023 16:00 - 17 minutes - 11.9 MBHappy Spring! Time to shake out your bunny tails and prepare your earlobes for an EGG-cellent Marketing Insights podcast entitled Able-bodied brands. This special episode is courtesy of Marketing Insights host, educator, author, career coach and Diversity, Equity and Inclusion expert @Professor Shanita Akintonde #marketingexpert #Marketing #Advertising #DEIExpert #ShanitaSpeaksLLC Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-hone...
To Influence or Not
February 10, 2023 14:00 - 21 minutes - 14.6 MBInfluencer Marketing is no longer simply a term; it's a strategy, tactic, and moneymaker. Join Marketing Expert Shanita Akintonde as she shares some of the creations that occur behind the content. #ShanitaSpeaksLLC #McGrawHill #InfluencerMarketing #MarketingInsights Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from he...
Conversational Marketing
February 09, 2023 06:00 - 13 minutes - 9.02 MBConversational marketing aims to create relationships with the customer by building trust through conversations and by making the buying experience as smooth and easy as possible. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/. Podcast Transcript
The Impact of Block Chain on the Future of Marketing
January 12, 2023 20:00 - 9 minutes - 6.89 MBBlockchain in marketing can create a more secure relationship between brands and their customers, allowing them to design more targeted advertisements without needing to share so much data with so many companies. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/. Podcast Transcript
Beloved Brands
January 05, 2023 20:00 - 36 minutes - 25.4 MBThe new year is here, and Marketing Maven Shanita Akintonde invites all marketers ready to capture the hearts of consumers to listen to her latest podcast and learn how to do it! @McGrawHill @ProfessorShanitaAkintonde #MarketingInsights #BelovedBrands Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to...
Revisiting Gen Z Consumers – How will they Redefine Marketing?
December 02, 2022 20:00 - 10 minutes - 7.29 MBGenerational marketing is an important approach to how marketing managers do segmentation, targeting, and positioning. The Gen Z age group has been engaged in the most transformational period from childhood to adulthood and did not have the traditional “American” experience during those years due to the pandemic’s disruption. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/. #McGrawHill #GenZ #Marketing #StrategicMarketing #ge...
The Reality of Augmented Reality Marketing
November 14, 2022 17:00 - 9 minutes - 6.29 MBPutting the customer into the product experience is an important mantra in today’s marketing strategy. Augmented Reality enables a company to enhance the customer experience by placing them in the middle of the experience whether it’s trying on clothes or redesigning their living room. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/. Podcast Transcript
Executive Perspective on Career in Marketing: Interview with Tina Cassidy, Chief Marketing Officer at GBH
November 02, 2022 14:00 - 9 minutes - 6.66 MBAs Chief Marketing Officer at GBH, Tina Cassidy is the steward of a legacy brand at a time of massive change in how audiences consume media. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Tina about her role in growing audiences and support for public media, as well as repositioning a brand that produces iconic PBS programs such as American Experience, Frontline and Antiques Roadshow. Tina and Shane provide insights that can hel...
More than ¡Hola! What Marketers Need to Know about Hispanic Consumers
October 31, 2022 20:00 - 28 minutes - 19.8 MBMore than ¡Hola! What Marketers Need to Know about Hispanic Consumers. In this special Marketing Insights episode, host Shanita Akintonde shares an interview she conducted with fellow diversity in marketing consultant Jacqueline Camacho Ruiz, president and founder, JJR Marketing, an award-winning marketing and public relations agency. Their conversation took place as part of a LinkedIn Live series hosted by The American Marketing Association, Chicago Chapter (AMAC) in October 2022 and is res...
The Ten Brand Commandments
September 26, 2022 14:00 - 12 minutes - 8.8 MBRinse and Repeat. That's a ready-made mantra behind many successful Holiday marketing messages. Learn several other tips from marketing expert Shanita Akintonde as she shares Ten Brand Commandments for creating memorable Boootifully buoyant, Peppermint Patty-placed, Candy-Cane laced campaigns. Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned...
Executive Perspective on Career in Marketing- Interview with Alan Miller, President of the COLLiDE Agency
September 09, 2022 16:00 - 7 minutes - 5.4 MBMarketing today is vastly different than just a few years ago and understanding how organizations across industries leverage and support their marketing efforts is critical to success. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Alan Miller, President of the COLLiDE Agency. He shares his thoughts on what he wished people knew about marketing, the essential elements for sports marketing success, and the advice he would give cur...
Put Down the Duckets Part 2
August 17, 2022 12:00 - 22 minutes - 15.5 MBThe topic of LGBTQ+ marketing is not limited to the month of June. Winning marketers take pride in strategically reaching diverse demographics 12 months out of the year. Listen in as Marketing Sheroe Shanita Akintonde shares the second episode of bite-sized branding tips on how to build a champion brand. LinkedIn: Professor Shanita Akintonde IG: @_SHANITASPEAKS #advertising #branding #marketing #marketinginsights #highered #DEI #DEIB #DEILeaders #diversity #equity #inclusion #diversitymatter...
Put Down the Duckets
June 27, 2022 17:00 - 15 minutes - 11 MBAccording to Marketing Sheroe and Diversity and branding expert Shanita Akintonde, Pride Month (and beyond) is when inclusive brands must “Put Down the Duckets” in order to become LGBTQ+ brand CHAMPIONS. Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper col...
C.A.R.E. Bear (er) Brands
May 16, 2022 18:00 - 11 minutes - 8.22 MBWant to ACTIVATE strategies that reach female consumers? Interested in creating ROCK STAR brands that connect with women? Tune in to Marketing Sheroe and DEI Expert Shanita Akintonde as she provides “care shares” you can apply today! @_shanitaSpeaks #ShanitaSpeaksLLC @McGrawHill #Marketing Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over...
W.O.L.F Brands
April 18, 2022 16:00 - 14 minutes - 9.89 MBMarketing Sheroe Shanita Akintonde is up to her usual brand forecasting antics. In this podcast, she examines why Brands that cry W.O.L.F (Woke Opportunities to Leverage Facts), particularly in the Social Media realm, are ahead of the curve. @McGrawHill @_ShanitaSpeaks Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students fro...
Unboxed Brands
March 17, 2022 15:00 - 16 minutes - 11.6 MBJoin Marketing Sheroe @ShanitaAkintonde as she shares a concept she developed called "Unboxed Brands." This shortlist of companies remain rooted in core values and beliefs, regardless of the cost, which depending on the circumstances may be daunting. However, the overall value is immeasurable, as Sheroe Shanita and the brands she profiles in this podcast have discovered. #McDonalds #Starbucks #PepsiCo #CocaCola #Value #GroundedReality #WomensHistoryMonth Marketing Maven Shanita Akintonde...
Supa Dupa Superbowl Brands
February 07, 2022 23:00 - 18 minutes - 12.7 MBTired of not meeting target product sales goals? Want to learn how to develop a CHAMPION brand? Join Professor and Marketing Sheroe Shanita Akintonde as she shares FIVE lessons learned from her advertising Aunties (and Uncle) guaranteed to heighten your brand's presence to Super Bowl levels! @McGrawHill @_ShanitaSpeaks #Marketing #Superbowl #SuperbowlAds Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experie...
Supa Dupa Big Game Brands
February 07, 2022 23:00 - 18 minutes - 12.7 MBTired of not meeting target product sales goals? Want to learn how to develop a CHAMPION brand? Join Professor and Marketing Sheroe Shanita Akintonde as she shares FIVE lessons learned from her advertising Aunties (and Uncle) guaranteed to heighten your brand's presence to Super Bowl levels! @McGrawHill @_ShanitaSpeaks #Marketing #Superbowl #SuperbowlAds Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experie...
Déjà vu? COVID Impact Part II
January 17, 2022 06:00 - 12 minutes - 8.42 MBIt’s an ever-evolving landscape for sales and marketing professionals as remote work and virtual communication are here to stay. Join Dr. Shane Hunt, Dean of the College of Business (Idaho State University), and Dr. John Hansen, Professor of Marketing and Director of the Center for Sales Leadership (University of Alabama-Birmingham) as they discuss the continued impact of COVID-19 on retailers, supply chain, logistics, management, and sales. In this follow-up, both professors speak to the ...
Down in the DM (Direct Marketing)
January 06, 2022 01:00 - 14 minutes - 10.3 MBFor marketers who want to meet consumer demands with more precision, ProfessorShanita Akintonde has the solution. Go down in the DM (direct marketing) with abandon! Not only does this strategy save money, when implemented correctly it can lead to increased brand loyalty and sales. Listen in to learn how it works. @_ShanitaSpeaks @McGrawHill @ 4A's @AMA_Marketing #EmailMarketing #DirectMarketing Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of st...
Everybody Was Squid Game Watching
December 08, 2021 21:00 - 22 minutes - 15.5 MBThis week Shanita explores marketing lessons that inform best practices when targeting Asian communities. #SquidGame #Netflix #Marketing @ColumChiComm @AMA @AAF @CAF @PRSA @McGrawHill @_ShanitaSpeaks Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper column...
Superstitious Brands
November 05, 2021 17:00 - 10 minutes - 6.99 MBThis week's topic? SPOOK-tacular strategies. Shanita will share tips for tying superstitious beliefs into marketing tactics that drive consumer purchasing decisions. #SuperstitiousBrands #ConsumerBehavior @McGrawHill @NSA @PRSA @ColumChiComm @AMA @AAF @CAF Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her clas...
Would You like to Buy an O-O-H (Out-of-Home )?
August 31, 2021 12:00 - 21 minutes - 14.7 MBIn this “flash-from-the-past” episode, Professor Shanita Akintonde provides a panoramic view of what the “great outdoors” look like from behind her insightful marketing lens. @_ShanitaSpeaks@ColumbiaChiComm @ColumbiaChi @4As @McDonalds @KFC @AdAge @AMA_Marketing @NSA @PRSA @Toastmasters Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned ove...
"Boss Brands" - Attracting & Maintaining Consumer Loyalty
July 12, 2021 23:00 - 12 minutes - 8.85 MBJoin Professor Shanita Akintonde in her latest marketing medley where she unpacks what “Boss” brands do to attract and retain consumer loyalty! #BrandLoyalty #Branding #BrandLove #Marketing #McGrawHill #MarketingInsights @AmericanMarketingAssociation @PRSA Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classro...
Brands that Take a Stand
May 13, 2021 13:00 - 15 minutes - 10.8 MBIn this episode, Professor and Marketing Sheroe Shanita Akintonde unveils brands that "take a stand" (i.e. use their products, goods, and services to help address racial injustice, gender inequality, and other forms of discrimination in a forthright and authentic manner). Similar Episodes: Walk it Like they Talk It Political Correctness in Marketing Marketing for a Better World @_ShanitaSpeaks Professor Shanita B. Akintonde | LinkedIn www.ShanitaSpeaks.com
Political Correctness in Marketing
March 23, 2021 13:00 - 12 minutes - 8.64 MBIn this edition of the Marketing Insights Podcast Series, Greg Marshall and Mark Johnston, Marketing Faculty at Rollins College, join me to discuss considerations for marketers as it pertains to political correctness. To read more from Greg and Mark, visit https://marshall-johnstonmm.com/
Love Brands
March 02, 2021 14:00 - 11 minutes - 7.65 MBSpring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love". In this edition of the Marketing Insights Podcast Series, Professor Shanita Akintonde offers a big box of ‘ear candy’ via an assortment of brand ‘love’ lessons. Tune in and take a big bite! #LOVE #Brands #MHHE #Marketing #BrandLove #EarCandy @SHAKINTONDE
Love Brands
March 02, 2021 14:00 - 11 minutes - 7.65 MBSpring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love". In this edition of the Marketing Insights Podcast Series, Professor Shanita Akintonde offers a big box of ‘ear candy’ via an assortment of brand ‘love’ lessons. Tune in and take a big bite! #LOVE #Brands #MHHE #Marketing #BrandLove #EarCandy @SHAKINTONDE
Wedding Brands: Top Brands, Songs and More!
December 17, 2020 16:00 - 16 minutes - 11.7 MBJoin Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s” into Paid. In. Full. Like, Share & Spread the Word! @McGrawHill @PRSA @AmericanMarketingAssociation @ToastmastersInternational @NationalSpeakersAssociation @ColorComm @ColumbiaChiComm @PRSSA #ROARR #EWN
Marketing Shoes, Shoos, and SKUs
November 25, 2020 14:00 - 15 minutes - 10.8 MBJoin Professor Shanita Akintonde as she pulls out her Marketing Shoes and dances through this very special edition of the Marketing Insights Podcast Series: Marketing Shoes Shoos, and SKUs. @MH, @McGrawHill, @Shakintonde, @ColumbiaChi, @ColumbiaChiComm, @ColorComm, @AmericanMarketingAssociation, @PRSA
Teaching, Learning, Supporting and Pivoting during a Pandemic
November 23, 2020 18:00 - 14 minutes - 10.1 MBLike many of our listeners, Greg Marshall and Mark Johnston teach a variety of courses and have had to adapt to new ways of teaching and engaging with students during this unique and challenging term. How can you still engage students who desire a connection more than ever? How can you keep the student at the center of the learning process during these unprecedented times? What are some examples of marketing topics you can and should bring into the course now, that were not as pertinent...
Walk it, Like They Talk it Brands (Diversity, Equity & Inclusion in Branding)
September 21, 2020 16:00 - 15 minutes - 10.6 MBJoin Professor Shanita Akintonde, Career Coach, and Marketing and Diversity consultant, as she shares the rhyme and reason behind what Diversity, Equity, and Inclusion (DEI) in branding looks and FEELS like for consumers. Citing examples from brand behemoths like Procter & Gamble, after this episode, you, too, will be better prepared to incorporate DEI into your own branding efforts. @SHAKINTONDE @AmericanMarketingAssociation @McGrawHill @P&G #Marketing #Branding #TalkAboutBias #Diversi...
Starting out in Sales....the Importance of Professional Selling
August 03, 2020 13:00 - 8 minutes - 5.86 MBBeginning your career in Selling is often a great way to begin your professional career! In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Don Zebe, of Colliers International. Don discusses overcoming obstacles, making connections, and intentionally building your career step-by-step. Discovering, marketing and selling BRAND YOU is where it all begins.
Executive Perspective: The Importance of Selling: Building your Career in Marketing with Shane Hunt & Don Zebe
August 03, 2020 13:00 - 8 minutes - 5.86 MBBeginning your career in Selling is often a great way to begin your professional career! In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Don Zebe, of Colliers International. Don discusses overcoming obstacles, making connections, and intentionally building your career step-by-step. Discovering, marketing and selling BRAND YOU is where it all begins.
The Importance of Selling: Building your Career in Marketing
August 03, 2020 13:00 - 8 minutes - 5.86 MBBeginning your career in Selling is often a great way to begin your professional career! In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Don Zebe, of Colliers International. Don discusses overcoming obstacles, making connections, and intentionally building your career step-by-step. Discovering, marketing and selling BRAND YOU is where it all begins.
Pulp OR Fiction? What Jules can Teach Brands in Times of Crisis- Part 2 of 2
July 29, 2020 19:00 - 13 minutes - 9.55 MBIn this edition of the Marketing Insights Podcast Series, author, blogger and Marketing She-roe Shanita Akintonde share tips for how brands can derive crisis management strategies from movies, such as Pulp Fiction. If you have not done so already, be sure to listen to Part 1 of 2! Reach out to her on LinkedIn: https://www.linkedin.com/in/shanitaakintonde or follow her on Twitter @SHAKINTONDE
Pulp OR Fiction? What Jules Can Teach Brands During Times of Crisis? Part 1 of 2
June 17, 2020 21:00 - 12 minutes - 8.58 MBJoin Professor Shanita Akintonde as she provides creative marketing tips for those brands dealing with COVID-19. #McGrawHill #MarketInsights #ColumbiaCollegeChi #AMA #AMAChicago Follow her on Twitter: @SHAKINTONDE or Linkedin: https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fshanitaakintonde%2F&data=01%7C01%7Cnicole.young%40mheducation.com%7Ce1548618643544d7662f08d812d52467%7Cf919b1efc0c347358fca0928ec39d8d5%7C0&sdata=PClw7pg%2FY49AhHkC6...
Pulp or Fiction? What Jules Can Teach Brands During Times of Crisis? Part 1 of 2
June 17, 2020 21:00 - 12 minutes - 8.58 MBJoin Professor Shanita Akintonde as she provides creative marketing tips for those brands dealing with COVID-19. #McGrawHill #MarketInsights #ColumbiaCollegeChi #AMA #AMAChicago Follow her on Twitter: @SHAKINTONDE or Linkedin: https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fshanitaakintonde%2F&data=01%7C01%7Cnicole.young%40mheducation.com%7Ce1548618643544d7662f08d812d52467%7Cf919b1efc0c347358fca0928ec39d8d5%7C0&sdata=PClw7pg%2FY49AhHkC6...
Implications for Marketers-Emerging from the Global Crisis
June 08, 2020 19:00 - 17 minutes - 11.8 MBListen in for 4 Emerging Implications for Marketers from Global Crisis! Learn more about: · Customer Interactions and Customer Experience · Messaging Content · Changes in Consumer Attitudes and Behaviors and · Some Anticipated NEW NORMAL in Marketing Guest Hosts: Greg Marshall and Mark Johnston, Rollins College https://marshall-johnstonmm.com/
Implications for Marketers--Emerging from the Global Crisis
June 08, 2020 19:00 - 17 minutes - 11.8 MBListen in for 4 Emerging Implications for Marketers from Global Crisis! Learn more about: · Customer Interactions and Customer Experience · Messaging Content · Changes in Consumer Attitudes and Behaviors and · Some Anticipated NEW NORMAL in Marketing Guest Hosts: Greg Marshall and Mark Johnston, Rollins College https://marshall-johnstonmm.com/
How "Short Brands" Equal Big Bucks
April 22, 2020 05:00 - 14 minutes - 9.93 MBJoin Marketing Shereo Shanita Akintonde as she unpacks what ‘short’ brands— those industry leaders whose monosyllabic names translate into BIG bucks! #McGrawHill #Nike #Branding #Brands #MarketingInsights @SHAKINTONDE You can also find Shanita on Twitter: @shakintonde or LinkedIn: https://www.linkedin.com/in/shanitaakintonde/