The Built Environment Marketing Show
125 episodes - English - Latest episode: 2 months ago -The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
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Episodes
EP 69: Event business development and networking tips with Karen Willey
May 17, 2024 09:30 - 19 minutes - 35.8 MBThis episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily ...
EP 68: Are you ready to make it happen? A marketing mastermind but not as you know it....
May 14, 2024 06:23 - 11 minutes - 20.6 MBThis episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it. The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Niki Hutchison from Enjoy Marketing about a new one-day Mastermind that we're hosting in London in July. Find out more about our 'Make It Happen...
How to make sure you get the most value out of industry events?
May 03, 2024 01:30 - 11 minutes - 21.6 MBThere are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers...
Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer
April 19, 2024 01:00 - 22 minutes - 21 MBThis episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email [email protected] Resources and Links UKREiiF Build U...
Successful marketing starts with messaging, targeting and positioning
April 05, 2024 01:30 - 8 minutes - 7.64 MBThis year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email [email protected] if you have any questions. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator A...
Finding your voice to spark change with Professor Sadie Morgan
March 15, 2024 01:00 - 37 minutes - 34.7 MBHello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How she found her voice - The importance of having a mentor helped her to hone her speaking skills and voice - Her passion about championing good ...
The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas
February 23, 2024 04:30 - 41 minutes - 37.7 MBIs your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout abo...
Introducing AI: get smarter with your built environment marketing
February 09, 2024 01:00 - 37 minutes - 34.6 MB2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of...
EP 61: End of year round-up
December 18, 2023 01:15 - 20 minutes - 19 MBHello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing. Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this year A look forward to what's in store for '24 And some of the Bloopers from this season. Thanks to all my listeners and guests who have su...
Ep 60: From ballerina to architecture marketing with Ellie Sharpe
December 01, 2023 01:45 - 36 minutes - 33.4 MBWelcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. In this episode, we talk about Succession planning and acquisitions The power of focusing on the human story and campaigns How thought lead...
Ep 59: How to master LinkedIn as marketers
November 17, 2023 08:15 - 30 minutes - 28.1 MBWelcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk about how Chris uses video content and sketching to engage audiences including hhis process for scriptin...
EP 58 - Growing and marketing your profile online with Chris Simmons
October 27, 2023 01:00 - 38 minutes - 52.3 MBWelcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!! I connected ...
Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew
October 13, 2023 01:30 - 40 minutes - 55.7 MBWelcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social. I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing. Our chat has now been turned into my latest podcast episode that is out today. It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and st...
Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II
September 29, 2023 06:45 - 20 minutes - 19.1 MBWelcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover: • How we can gain more credibility as marketers • The importance of innovation and creativity • The role of AI in marketing • Prioritising quality over quantity. Resources Abbas Marketing Hoare Lea websi...
Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea
September 15, 2023 01:30 - 27 minutes - 25.6 MBWelcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation. We cover: The importance of thought leadership, how to get buy-in for it and how to do it. How they take a ‘no brochure’ approach and champ...
Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic
July 28, 2023 09:00 - 38 minutes - 26.3 MBArticles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish. Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create? Is it OK to stick to one type of content? Which content channels should you use, and how many? This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called th...
Ep 53: Growing an architectural firm with Andy Matthews, Roach Matthews
July 07, 2023 02:00 - 27 minutes - 18.9 MBWelcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices. He was impressive then, particularly in the strategic way that he approached marketing and BD. It was great to catch up now to see how h...
Ep 52: Boring, boring, boring: injecting creativity into your marketing campaigns
June 23, 2023 01:00 - 9 minutes - 6.6 MBAre you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and links Find out about Abbas Marketing here Check out Rob Mayhew View Hobbycraft Wimbledon The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing...
Ep 52: Boring, boring, boring: how to inject creativity into your marketing
June 23, 2023 01:00 - 9 minutes - 6.59 MBAre you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and links Find out about Abbas Marketing here Check out Rob Mayhew View Hobbycraft Wimbledon The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing...
EP 51:Property, pavilions and partnerships with Andrew Foord, JLL
June 09, 2023 01:00 - 21 minutes - 15 MBHow do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events. It's a fascinating conversation which I hope you enjoy. Resources and links Find out about Abbas Marketing here Check o...
Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas
May 19, 2023 02:00 - 27 minutes - 19 MBOn the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022. Resources and links Find out about Abbas Marketing Check out Stacey's website Find out more about Susie Lober Shield Otter Meet E...
Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas
May 05, 2023 02:00 - 48 minutes - 33.7 MBEvents and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD expert Karen Willey from Always ...
Ep 48: The changing social media landscape with Ayo Abbas
April 14, 2023 01:00 - 16 minutes - 11.1 MBToday's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and archit...
The changing social media landscape with Ayo Abbas
April 14, 2023 01:00 - 16 minutes - 11.1 MBToday's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and archit...
Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup
March 31, 2023 01:00 - 30 minutes - 21.3 MBToday’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. In this episode we cover: why Ar...
Ep 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas
March 17, 2023 04:00 - 46 minutes - 32.1 MBToday’s show is a bit of a collab with BuildUp – a built environment marketing community network. This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week. The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about: What personal brand is and why everyone has one The importance of reputation, credibility and visibility How personal brand brings opport...
Ep 45: A concrete approach to TikTok with Andrew Athias
March 03, 2023 01:00 - 32 minutes - 22.2 MBToday’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia’s loss in the Superbowl. In this episode: How his boss reached out to him to join their firm even though they had no social media presence What make...
Ep 44: ChatGPT and AI: A big opportunity?
February 17, 2023 01:00 - 10 minutes - 7.12 MBWelcome back to the new season of The Built Environment Marketing Show. And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month. Today's episode is hosted by me Ayo Abbas and sees me gettng to grips with my view on ChatGPT and AI technology. I look into it from a built environment, a marketing and an educational perspective. The Built Environment Marketing Show is a podcast for architects, engineers and marketers. The show ...
Ep 43: End of the year marketing roundup and look to '23
December 19, 2022 01:00 - 26 minutes - 18.3 MBHello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share: the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022 talk about what's next for this show in 23. the funniest blooper from all the interviews this year The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone ...
Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee
December 02, 2022 01:00 - 46 minutes - 31.8 MBToday's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about: Why data and research should be the foundation of your marketing Why we all need to get better at listening to young people and acting on that infor...
Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas
November 18, 2022 01:00 - 7 minutes - 5.36 MBWelcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing. As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this short solo episode and do let me know what you think. The report that I talked about in the episode that was released at COP27 designed to a...
Ep 40: Securing PR without projects, Hannah Cox
November 04, 2022 01:00 - 35 minutes - 24.1 MBToday’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR. We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more. The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the ...
Ep 39: Podcasting - a route to grow your business with Emma Drake
October 28, 2022 01:00 - 41 minutes - 28.7 MBThe growth in podcast listening in the UK is due to grow to 28 million listeners by 2026. If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. We cover a lot of ground including: What to think about when picking a topic and format for your podcast Why starting off as a guest is a good way to get to know the podcasting ropes How to pitch successfully to secure p...
Ep 39: Podcasting - a route to grow your business with Emma Drake
October 28, 2022 01:00 - 41 minutes - 28.7 MBThe growth in podcast listening in the UK is due to grow to 28 million listeners by 2026. If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. We cover a lot of ground including: What to think about when picking a topic and format for your podcast Why starting off as a guest is a good way to get to know the podcasting ropes How to pitch successfully to secure p...
Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell
October 21, 2022 01:00 - 44 minutes - 30.3 MBLinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell. We covered a lot of ground including: what to post what makes a good post what types of posts to do and how often to post why going viral isn't everything how to stop the scroll why you need to engage and comment not just post And loads, loads more...
Ep 37: Putting your best business foot forward to win work – Leonie Thomas
October 14, 2022 01:00 - 37 minutes - 26 MBWork-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. We delved into: The difference between responding vs reacting when it comes to bidding The importance of having the right mindset as a bidder and how it can positively transform how you work. Networking tips both online and in real life The Built Environment Marketing Show is the new name for Marketing In Time...
Ep: 37 Putting your best business foot forward to win work – Leonie Thomas
October 07, 2022 01:00 - 37 minutes - 26 MBWork winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very things. We delved into The difference between responding vs reacting when it comes to bidding The importance of having the right mindset as a bidder and how it can positively transform how you work. Networking tips both online and in real life The Built Environment Marketing Show is the new name for Marketing In Times of Reco...
Ep 36: How to improve your website without spending a ton of money with Tom Garfield
October 07, 2022 01:00 - 37 minutes - 25.8 MBConversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money’. This episode was recorded live on LinkedIn on Monday October 03 2022. The Built Enviro...
We're going live next week and we've had a makeover!!
September 30, 2022 01:00 - 2 minutes - 1.79 MBHello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07. And the biggest news is that we're going live every day next week. W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes. The line up is: Monday Oct 03 How to improve...
We're going live this week and we've had a makeover!!
September 30, 2022 01:00 - 2 minutes - 1.79 MBHello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07. And the biggest news is that we're going live every day this week. W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes. The lineup is: Monday Oct 03 How to improve y...
🥳 6000 downloads and we'll be back soon
July 08, 2022 07:00 - 2 minutes - 1.88 MBThanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you. The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes. See you in September! If you like the show, do us a favour and leave us a review. It'll help more peopl...
Ep 35: Communicating Engineers, Chris Moore, Price & Myers
June 17, 2022 01:00 - 47 minutes - 32.3 MBAnyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. In this episode, we look The importance of brand, tone of voice and writing How to help a firm with over 40 ye...
Strategy, people and interims with Caroline Copland
May 27, 2022 01:00 - 28 minutes - 19.7 MBIf you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall. In this talk we look at: Moving from a regional led to sector led strategy How listening holds the key to marketing success How to hire and get the most out of marketing teams including interim Timestamps 00:04: Introduction 03:43: All ...
Ep 34: Strategy, people and interims with Caroline Copland
May 27, 2022 01:00 - 28 minutes - 19.7 MBIf you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall. In this talk we look at: Moving from a regional led to sector led strategy How listening holds the key to marketing success How to hire and get the most out of marketing teams including interim Timestamps 00:04: Introduction 03:43: All...
Strategy, Technology & Digital [REPLAY] with Pascale Scheurer
May 19, 2022 05:00 - 34 minutes - 23.9 MBI’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at market...
Strategy, Technology & Digital [REPLAY] with Pascale Scheurer
May 19, 2022 05:00 - 34 minutes - 23.9 MBI’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at market...
Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach
May 06, 2022 01:00 - 40 minutes - 27.7 MBHave you figured out the tone of voice for your business and what matters to you and most importantly clients? Does your communication style really embody who you are? My guests are writer Juliette Mitchell from Architypal and Darren Leach and Simon Drayson from architectural practice George and James. In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people! We also talk about how going t...
Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs
April 22, 2022 01:00 - 36 minutes - 25.1 MBToday I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs. This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today. Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the m...
Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve
April 08, 2022 01:00 - 37 minutes - 25.9 MBCollaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing. My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. Timestamps 00:00:00: Introduction 00:01:38: Tanisha's and Luke's collectives 00:04:02: Luke's three steps 0...
Ep 31: Marketing Models: Consultants, Freelancers and Independents with Julia Nicholls and Dominque Staindl
March 25, 2022 02:00 - 35 minutes - 24.2 MBHave you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you. My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at: · how the consultant/freelancer model works · how to find the right consultant for you · Do you want strategy standalone or strategy and implementation · How consultants can being a fresh communications perspectives ...