Marcin Zaba, entrepreneur and marketer, discusses his own private Marketing Hell. From trash cans overflowing with absurdly over-designed flyers, to the £20k short film almost nobody saw, Marcin opens up on several disastrous marketing campaigns at a Fintech startup. The discussion looks at the reasons behind startup marketing failure, in an environment where marketers look to "solve all our problems with money."
Music courtesy of Jenni Winter, and with apologies to Les Dawson.
Links
Picture of the flyer: https://flic.kr/p/2kBD1fk
The short film: https://vimeo.com/152151133
Audiens: http://www.audiens.com

Marcin Zaba, entrepreneur and marketer, discusses his own private Marketing Hell. From trash cans overflowing with absurdly over-designed flyers, to the £20k short film almost nobody saw, Marcin opens up on several disastrous marketing campaigns at a Fintech startup. The discussion looks at the reasons behind startup marketing failure, in an environment where marketers look to "solve all our problems with money."

Music courtesy of Jenni Winter, and with apologies to Les Dawson.

Links

Picture of the flyer: https://flic.kr/p/2kBD1fk

The short film: https://vimeo.com/152151133

Audiens: http://www.audiens.com