Marketing Hell
8 episodes - English - Latest episode: about 3 years ago -A marketer stands in the smouldering ruin of their most excruciating failure, certain that their career will never recover. A small, but insistent voice makes itself heard... "You should go on a podcast and talk about this."
Made by marketers for marketers, Marketing Hell uses interviews and discussions with marketing leaders to explore our most spectacular foul ups. We take pleasure in our failures and pick through the rubble to extract one or two lessons that might rescue a sense of professional pride and ensure that listeners make entirely different mistakes in their own campaigns. It could be an abysmal rebrand, a PR disaster or a campaign that funnelled marketing funds directly down the drain. We uncover personal, ego-free perspectives on how a marketing campaign was planned and how it ultimately fell apart.
Our guests are senior, skilled marketers drawn from both agency and client side. Chief Marketing Officers, founders, digital leads and brand experts, all share their personal Marketing Hell. They hoped one day to laugh about it. Now is the time.
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Episodes
What is this 'YouTube' you speak of?
May 03, 2021 07:00 - 34 minutes - 79.5 MBThis episode features James Mulvany, the entrepreneur and marketer behind Radio.co, Podcast.co and MatchMaker.fm. James' Marketing Hell takes in the fresh, warm database he was too afraid to use, the many catastrophes of online broadcast, and the time he presented a keynote on YouTube advertising to a group of local dignitaries that were far from convinced... Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links Colleague gets stuck in the toilet: https://www.youtube.com/w...
Little old ladies don't use a CRM
April 26, 2021 07:00 - 30 minutes - 70 MBThis episode features Russ Powell, Managing Director of Sharper B2B and a former marketer at some of the biggest names in tech, including Microsoft, Fujitsu and Dell. Russ shares his own personal marketing hell, including how a typo sent his hard-won leads to a little old lady in East London and the time he fell asleep in front of Microsoft's Satya Nadella... Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links Russ's Agency: https://www.sharperb2b.com Russ on LinkedIn: htt...
When rude placeholder text goes out
March 07, 2021 23:15 - 35 minutes - 81.3 MBThis episode features Joe Glover, founder of The Marketing Meetup. Joe opens up about the time his cheeky placeholder text for event 'no shows' accidentally went out, and at the worst possible time. He explains what went wrong, its emotional impact and his need to respond authentically, continuing the openness on which he's built the Marketing Meetup community. Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links The Marketing Meetup: https://themarketingmeetup.com/ Joe's ...
The marketing funeral where nobody came
February 28, 2021 23:15 - 24 minutes - 55.8 MBThis episode features Gini Dietrich, agency owner, author, podcaster and host of Spin Sucks. Gini shares the story of a 'fire ant funeral', a seven figure investment and launch of a new product category, where nobody came... Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links Spin Sucks: https://www.spinsucks.com/ Gini on Twitter: www.twitter.com/ginidietrich
Beyond gimmicks and marketing bullshit
February 21, 2021 23:15 - 30 minutes - 70.2 MBThis episode features Louis Grenier, the French guy behind the podcast ‘Everyone Hates Marketers’. Louis runs workshops and consults for people that want their product or service to radically stand out and he has a thing about marketing bullshit. Look out for Richard's education on insanely high SEO retainers and the moment where he casually dismisses one of Louis' heroes, failing to dig himself out of the hole... Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links Louis' ...
Never print flyers for rich people
February 17, 2021 23:15 - 34 minutes - 79.3 MBMarcin Zaba, entrepreneur and marketer, discusses his own private Marketing Hell. From trash cans overflowing with absurdly over-designed flyers, to the £20k short film almost nobody saw, Marcin opens up on several disastrous marketing campaigns at a Fintech startup. The discussion looks at the reasons behind startup marketing failure, in an environment where marketers look to "solve all our problems with money." Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links Picture ...
Disastrous TV adverts and dilemmas at Google
February 15, 2021 23:01 - 38 minutes - 88.9 MBEx-Googler and current ad agency boss Max Hoppy discusses his own private Marketing Hell. This episode of the podcast includes an analysis of Max's first and expensive foray into TV advertising, the moral dilemma he faced when working at Google, and asks, what is marketing competence? Music courtesy of Jenni Winter, and with apologies to Les Dawson. Links Bind, the ad agency that Max co-runs: https://www.bind.co.uk The TV ad that Max refers to: https://youtu.be/rU7hmMNcT4E (https://youtu.be...
Marketing Hell Trailer
February 13, 2021 23:30 - 1 minute - 2.28 MBMarketing Hell is a new podcast presented by Richard Leyland, a marketer and a Brit. Richard speaks with leading marketers, taking pleasure in failure, extracting one or two lessons so you can make all different mistakes in your own campaigns. We've got interviews with the King of Google ads, the marketer on a one-man crusade against marketing bullshit and tales to make your toes curl. Launching on Wednesday February 17th, 2021. Subscribe, or listen at www.marketinghellpodcast.com Music court...