Marketing Happy Hour
177 episodes - English - Latest episode: 9 days ago - ★★★★★ - 55 ratingsJoin us for a weekly happy hour with your peers in marketing. We share career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Our past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in!
Learn more: https://www.marketinghappyhr.com/ Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray
April 07, 2022 09:00 - 1 hour - 58.3 MBCheers to Season 4 of the Marketing Happy Hour podcast! In this episode, we break down how to build brand omnipresence and loyalty through effective copy and email marketing tactics with Ethical Copywriter + Email Strategist Karsen Murray. Karsen shares amazing insights, including: - How to become a confident copywriter - Top tips for growing your email list from the ground up - How to build and nurture an authentic community around your brand - An alternate approach to using pain poi...
Season Finale | Top Advice for Marketers + Favorite Moments from our Guests
February 24, 2022 10:00 - 15 minutes - 14.1 MBTime flies and we've officially reached the end of a value-packed podcast season. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker, sit down in person, share a bottle of wine from Winc and discuss lessons learned from the amazing guests of season 3. They also shared their favorite moments and what they're most looking forward to in next season. Thank you to all of the amazing guests this season: 👉 Josie Maida of Maida Media 👉 Geena Massara of Girlf...
Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft
February 17, 2022 10:00 - 49 minutes - 45.6 MBIn this episode of Marketing Happy Hour, we demystify all things email with Rondene Grinam, Global Email Marketing Manager for tech giant Microsoft. Rondene shares incredible insights, including: The power in networking to advance your career, especially in the early days Simple email subject line tips that will increase open rates How to utilize A/B testing to optimize an email strategy How to determine if an audience is high or low value Her experience and lessons learned in transit...
How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List
February 10, 2022 10:00 - 29 minutes - 27.6 MBIn this episode of Marketing Happy Hour, we chat with Hannah Pobar, founder of Home Studio List, a platform of styled homes across 30+ states available to rent for photo shoots, film productions, and content creation. Hannah shares how she pivoted from being an art director and wedding photographer to a successful online business owner. In growing her business, Hannah has made it work without bringing outside investments from venture capital firms. She shared how with the right team, proces...
Top Tips for Creatives | Lisa Meyer of Beekman 1802
February 03, 2022 10:00 - 35 minutes - 32.6 MBIn this episode of Marketing Happy Hour, we chat with Lisa Meyer, Digital Creative Director for Beekman 1802, the world's largest goat milk bodycare brand. Before beginning her career with Beekman 1802, Lisa worked in-house Web Designer for Victoria's Secret and was a freelancer for brands including IL MAKIAGE, Visionary Pet, Splendid Spoon and various sustainable fashion brands. As the Digital Creative Director for Beekman 1802, Lisa directs the creative team in all things photo, video, soc...
PR 101: Set Yourself Apart | Alice Hampton of ACP Management
January 27, 2022 10:00 - 58 minutes - 53.8 MB"When looking to build campaigns, listen to your audience and ask questions. You can learn so much and get feedback from every demographic and age group." In this episode of Marketing Happy Hour, we chat with Alice Hampton, founder of full-service celebrity talent agency ACP Management. Prior to launching her agency, Alice's corporate career was filled with overseeing the global communications strategies for UGG Australia, Shiseido Makeup, bareMinerals, Estée Lauder, Tom Ford & Clinique, an...
TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo
January 20, 2022 10:00 - 39 minutes - 36.4 MB"Do not excessively sell your product on social media." In this episode of Marketing Happy Hour, Zaria Parvez of Duolingo is sharing how she turned a language learning app into a highly engaging and viral brand across Tik Tok, Instagram and Twitter. As a social media coordinator and the voice of the Duolingo Owl Zaria has worked with her team to grow their social media accounts while building a community of millions of raving fans. During this interview, learn how to: Apply the "flicker, fl...
Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective
January 14, 2022 01:00 - 42 minutes - 39.1 MB"View your influencers with a relational lens and not as a transaction. They're people. Build a genuine partnership and relationship with them." In this episode of Marketing Happy Hour, Geena Massara of Girlfriend Collective (formerly BuzzFeed and FabFitFun) is answering all of your questions about influencer and affiliate marketing. This Senior Marketing Manager of Affiliate and Influencer shares her answers to the questions: What are the differences between influencer and affiliate market...
Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media
January 07, 2022 01:00 - 53 minutes - 49.3 MBWe're kicking off season 3 of the Marketing Happy Hour podcast with a conversation with Josie Maida, founder of Maida Media and former social media team member for The Walt Disney Company. Josie shares her incredible journey of building a business while working full-time for a large corporation. She also gives us her secrets for how she moved up with Disney several times by using her networking skills and by readjusting her mindset. Not only that, but Josie gives us her tips for growing you...
Building a Social Media Side Hustle While Working Working Full-Time | Josie Maida of Maida Media
January 07, 2022 01:00 - 53 minutes - 49.3 MBWe're kicking off season 3 of the Marketing Happy Hour podcast with a conversation with Josie Maida, founder of Maida Media and former social media team member for The Walt Disney Company. Josie shares her incredible journey of building a business while working full-time for a large corporation. She also gives us her secrets for how she moved up with Disney several times by using her networking skills and by readjusting her mindset. Not only that, but Josie gives us her tips for growing yo...
Season Finale | Top Social Media Advice + Lessons Learned in 2021 with Cassie and Erica
November 19, 2021 01:00 - 35 minutes - 33 MBWe’ve officially reached the end of season two. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker talk lessons learned this year in business and life, along with favorite moments from season two. Thank you to all of the amazing guests this season: 👉 Ally Golden of UpWork 👉 Karly and Kiersten of Millennial Social Media Marketing 👉 Angelica Song of Google 👉 Danielle Vito of Avantstay 👉 Emma Wolgast of Red Ventures 👉 Jenny Park of LinkedIn Grab a dr...
Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn
November 12, 2021 01:00 - 42 minutes - 39.7 MBWe ended the last interview episode of season 2 on a high note with Jenny Park, Senior Influencer & Partnerships Manager at LinkedIn. Jenny not only shares her career journey with us - going from Cheerios to LinkedIn, but she also peels the curtain back on the world’s most famous networking app by answering the questions everyone asks themselves about the platform including “what in the world am I supposed to use LinkedIn for besides hiring?” If you’re looking to get the most out of LinkedIn...
Yes, you CAN work full time and get an MBA. Here’s How. | Emma Wolgast of Red Ventures
November 05, 2021 00:00 - 34 minutes - 31.7 MBAre you interested in grad school, but don’t know how to balance your full time job with the demands of an advanced degree program? This week, Erica sits down with her ex-coworker turned close friend Emma Wolgast, Paid Social Analyst at Red Ventures. Red Ventures is an agency that simplifies online experiences through premium content, strategic partnerships, AI-driven digital marketing, and world class intelligence and analytics. In this episode, Emma shares her experience navigating a 9-5...
Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay
October 29, 2021 00:40 - 41 minutes - 38.1 MBThis week, Erica chats with Danielle Vito, Senior Social Media Manager at AvantStay, a vacation rental company catered to groups and designed for unique experiences. In this episode, Danielle shares her unique path in travel marketing, what it takes to work in social media at a startup, and how to create viral buzz around your brand. ----- Other episodes you'll enjoy if you enjoyed Danielle's episode: Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr...
Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google
October 22, 2021 00:00 - 33 minutes - 31.1 MBHave you ever wondered what it's like to work at Google? Curious about what it takes to land a job at one of the largest corporations in the world while managing a large social media presence? Angelica Song, Associate Product Marketing Manager at Google, shares her experience in balancing her role at the tech giant while being a well known TikTok Creator. Angelica gives us her must-know interview secrets and shares her insight on the outlook of Gen Z in the marketing workforce. Grab a drink ...
Reels 101: What Works? | Karly & Kyrsten of Millennial Social Media Marketing
October 15, 2021 00:00 - 36 minutes - 33.7 MBAre you considering quitting your 9-5 to start your own social media marketing agency? Karly and Kyrsten joined us this week to share their story of pursuing the journey of business ownership and how they developed a wildly successful social media agency in a little over a year. They also dive into creating viral-worthy Reels and how they've seen video success on Instagram. Grab a drink and listen in. ----- Other episodes you'll enjoy if you enjoyed Karly & Kyrsten's episode: TikTok 101:...
Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork
October 07, 2021 23:45 - 35 minutes - 32.8 MBWelcome to season 2 of Marketing Happy Hour! We're so excited to be back with this premier episode with Ally Golden of UpWork, the world’s work marketplace, connecting millions of businesses with independent talent around the globe. Ally is passionate about empathy in the workplace and branding. In this episode, she shares how Upwork is working to create an empathetic workplace and how you can do the same. As a brand manager, she shares insights on how all brands can humanize their company a...
Season Finale | Lessons we Learned + Business Advice from Cassie and Erica
August 27, 2021 23:25 - 7 minutes - 6.75 MBThat is a wrap on MHH Season 1! Thank you so much for listening. As we reminisce on this season, we’re sharing our favorite moments and lessons learned with all of you. ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our we...
Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts
August 27, 2021 13:39 - 36 minutes - 33.9 MBHow does the Universal Studios Parks + Resorts team engage guests online after they leave the attractions? You’ll find out during this interview with Stephen Kubiak, Manager of Social Strategy & Content for the Universal Parks. Stephen not only shares how to create unique experiences for audiences on social media, he also shares how Twitter became one of Universal’s top platforms for engagement and how you too can create world-class social media campaigns for your business. Grab a drink and ...
Career Advice That’s Out of This World | Sylvester Placid of NASA
August 12, 2021 23:45 - 27 minutes - 25.3 MBIt’s job hunting season and we’re here to share crucial career advice with you from NASA’s Communications Strategist and former public speaking professor, Sylvester Placid. Learn why Sylvester says “cover letters aren’t dead” and find out his top tips for landing a career for a large corporate organization. Grab a drink and listen in. ----- Other episodes you'll enjoy if you enjoyed Sylvester's episode: Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica Productivity...
How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole
August 06, 2021 00:00 - 47 minutes - 43.4 MBAlways dreamed of landing paid brand partnerships, but don’t know where to start? Kahlea Nicole, an influencer whose long term partnerships with brands inspired her to help other influencers land similar paid opportunities, shares how and when to reach out to brands, common first time influencer mistakes and how to avoid them, how to get clear on who you serve and the problem you solve, and the inside scoop on negotiating. Grab a drink and listen in! ----- Other episodes you'll enjoy if y...
Social Strategy 101 - What You Need to Succeed | Lauren Freund of Shutterfly
July 29, 2021 23:50 - 23 minutes - 22.1 MBWhat components do you need to include in your social media strategy to ensure it’s successful? Lauren Freund of Shutterfly (formerly Taco Bell) shares what creative and strategic factors she included to ensure campaigns at her current and previous company were successful. Grab a drink and listen in. Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenfreund Follow MHH on Instagram: https://instagram.com/marketinghappyhr?utm_medium=copy_link
Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly
July 29, 2021 23:50 - 23 minutes - 21.9 MBWhat components do you need to include in your social media strategy to ensure it’s successful? Lauren Freund of Shutterfly (formerly Taco Bell) shares what creative and strategic factors she included to ensure campaigns at her current and previous company were successful. Grab a drink and listen in. ----- Other episodes you'll enjoy if you enjoyed Lauren's episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management Content Creation + The Future of Digital | Ashlie Head of L'Or...
Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun
July 22, 2021 23:47 - 19 minutes - 17.7 MBCongrats! You got your degree in marketing. Now, how do you land a full-time job right out of college? On this week’s episode, Alison Taplin of FabFitFun shares what she did to jump-start her career, some of her top interview tips, how to network straight out of college and MORE! ____ Other episodes you'll enjoy if you enjoyed Alison's episode: Yes, you CAN work full time and get an MBA. Here's How. | Emma Wolgast of Red Ventures Get the Most out of LinkedIn as a Brand and Professional ...
The Future of Events, Post-Pandemic | Cayley Smith of Digiday
July 15, 2021 23:40 - 33 minutes - 30.4 MBThe pandemic has changed the way events are hosted. The last year and a half, businesses have been forced to pivot their efforts to virtual events and new ways of hosting in-person gatherings. This week, we’re chatting with Digiday Media’s Event Programming Manager, Cayley Plotkin, to hear how her brands have navigated the recent changes and what predictions she has for the future of events. BONUS: Learn what component your events need to be successful. ----- Other episodes you'll enjoy if...
The Future of Events, Post-Pandemic | Cayley Plotkin of Digiday
July 15, 2021 23:40 - 33 minutes - 30.7 MBThe pandemic has changed the way events are hosted. The last year and a half, businesses have been forced to pivot their efforts to virtual events and new ways of hosting in-person gatherings. This week, we’re chatting with Digiday Media’s Event Programming Manager, Cayley Plotkin, to hear how her brands have navigated the recent changes and what predictions she has for the future of events. BONUS: Learn what component your events need to be successful. • Follow Marketing Happy Hour on In...
Welcome to the Marketing Happy Hour Podcast w/ Erica Spitzley + Cassie Tucker
July 14, 2021 01:32 - 5 minutes - 5.11 MBAre you trying to navigate your career in marketing, unsure about new strategies and creative tactics to use? Then this is your podcast! We’re your hosts, Erica and Cassie, and we’ll be interviewing world-class marketers from top brands like Taco Bell, Universal Studios, FabFitFun, Glossy and more! Grab a drink, tune in and join us for happy hour! ____ Wondering where to start? Here are some episodes we think you'll enjoy: Social Strategy 101: What You Need to Succeed | Lauren Freund of S...