Marketing Happy Hour
177 episodes - English - Latest episode: 9 days ago - ★★★★★ - 55 ratingsJoin us for a weekly happy hour with your peers in marketing. We share career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Our past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in!
Learn more: https://www.marketinghappyhr.com/ Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
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Episodes
Fans-First Advertising and Marketing | Alex Psaros of Clerendon Road Productions (prev. Bravo)
July 02, 2024 09:00 - 34 minutes - 31.6 MBWe're excited to introduce you to Alex Psaros, a versatile marketing professional specializing in digital strategy and brand development, and currently the Director of Film Development at leading film production company Clerendon Road Productions. In this episode, Alex walks us through her experience in media buying and digital strategy, gives us an inside look at her time furthering brand development at Bravo, and shares her best strategies for building fan engagement, activating audiences ...
A Marketer's Guide to Notion (+ Influencer Marketing Tips) | Danielle Ito of Notion
June 27, 2024 09:00 - 30 minutes - 28.3 MBThis week, Cassie and Erica chat with Danielle Ito, Influencer Marketing Manager at Notion, a helpful tool that blends your everyday work apps into one and allows for seamless collaboration with your team. In this episode, Danielle shares how a cold application led to her start in tech, tips for marketers curious about Notion's vast capabilities, and insights into the brand's influencer marketing strategy. She also gives us a look at their community event calendar and explains how impactful ...
How Community Drives Brand Development | Lindsay Silberman of Hotel Lobby Candle
June 25, 2024 09:00 - 33 minutes - 31 MBWe're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand's community of candle super-fans have shaped and further driven brand development. About Lindsay + Hotel Lobby Candle, in her own words: I’m...
Why Agile Social Media Content Performs Best | Gabriel Gomez of Verizon
June 20, 2024 09:01 - 39 minutes - 36.6 MBThis week, Cassie and Erica sit down with Gabriel (Gabe) Gomez, Brand Engagement Social Strategy Lead at Verizon. In this episode, Gabe walks us through his several years in social media marketing, the critical career skills he's honed along the way, how he's built a personal brand on LinkedIn, and why leveraging data and consumer insights in social media strategies is so important. He also gives us a peek into Verizon's tailored content across platforms and shares a behind the scenes look a...
Your 2024 PR Playbook | Jen Hartmann of NEAT: The Agency
June 18, 2024 09:00 - 37 minutes - 35 MBWe're excited to introduce you to Jen Hartmann, CEO of NEAT: The Agency, a Louisville-based PR firm that has helped over 290 brands grow their reach, impact and revenue through creative PR & marketing campaigns. Their clients have been featured in Forbes, CNN, Travel + Leisure, Bustle, POPSUGAR, The Irish Sun, Business Insider, TIME and more! In this episode, Jen shares her tried and true PR tips, what journalists and editors are looking for in story pitches, and how your brand can kickstart...
Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren's
June 13, 2024 09:00 - 33 minutes - 31.4 MBThis week, Cassie and Erica chat with Alyssa Marie Marchino, Social Media and Content Manager at Sweet Loren's. In this episode, Alyssa shares how the brand's marketing department has found success (as a team of only 4!) and gives us an inside look at the strategy behind launching two new products, puff pasty and pizza crust, from conception to reality. She also shares her top tip for each social platform that Sweet Loren’s is currently present on, and explains why she thinks we’ll be revert...
Your Guide to High Performing Video Content | Katelyn Rhoades of Call Her Creator
June 11, 2024 09:00 - 21 minutes - 19.5 MBWe're excited to introduce you to Katelyn Rhoades - Host of Call Her Creator, Owner of enfluence Marketing Studio and full-tme content creator. In this episode, Katelyn walks us through the key growth strategies she's enacted to build her social media following (specifically through the power of Reels), how the social media landscape has changed in her 15 years of experience, and her best advice for brands and creators when working together on video deliverables. About Katelyn: Katelyn Rhoa...
How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife
June 06, 2024 09:00 - 25 minutes - 23.2 MBThis week, Erica's chatting with Lauren Murphy, Brand Marketing Manager at Fishwife, a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. In this episode, Lauren explains how Fishwife is building a brand that resonates with a new generation of consumers, through brand collaborations, unique packaging, and letting their company culture shine. She also shares incredible tips for DTC brands looking to make ...
How to Humanize Your Brand | Jennie Yoon of Kinn Studio Jewlery
June 04, 2024 09:00 - 37 minutes - 34.4 MBWe're excited to introduce you to Jennie Yoon, CEO & Founder of Kinn Studio - a fine jewelry DTC destination crafting a legacy of modern luxury. In this episode, Cassie and Jennie chat through her experience as a founding employee at CASETiFY, the inspiration behind her fine jewelry brand, how she transformed her side hustle into her full time focus, the psychology of marketing and how to humanize your brand through direct connection with your consumer. About Jennie: As a Korean immigrant w...
Social Media Rewind: The Truth About Social Media Virality, Effective Content Calendars, Top Tips By Platform + MORE!
May 30, 2024 09:00 - 21 minutes - 19.6 MBThis week, we're hitting the rewind button to take a look back at some of the best, most impactful social media tips, tricks, and predictions we've heard over the past 3 years on the Marketing Happy Hour podcast. Here's a peek at what you'll hear: [00:01:59] - Bri Reynolds of Lyft shares the truth about social media virality and her top tip for each social media platform. Listen in to Bri's full length episode here. [00:06:03] - Jacynth Serrano Rodriguez of Our Place explains her thoughts...
Driving Brand Recognition + Sales with Hyper-Local Influencers | Emily Steele + Callie Hippler of Hummingbirds
May 28, 2024 09:00 - 26 minutes - 24.2 MBWe're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie about the power of tapping into local influencers and how community building can drive sales. About Hummingbirds, in their own words: Working with mi...
Navigating the Interview Process (for Job Seekers AND Hiring Managers) | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
May 23, 2024 09:00 - 32 minutes - 30.2 MBThis week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They've narrowed down their best interview and offer negotiation tips from their years of experience on both sides as well as all of the conversations they've had over the years as mentors to young professionals, with friends in the industry, and among the Marketing Happy Hour community to share in this episode. Here's what we're diving into: Tips f...
The Millennial + Gen Z Home Buying Guide | Real Estate Advisor Mike Collier
May 21, 2024 09:00 - 27 minutes - 25.5 MBIn an ongoing effort to support who we are in *and* outside of work, we're excited to introduce you to Real Estate Advisor Mike Collier. In this episode, we chat with Mike about the essential things that first time homebuyers should be considering as they begin to think about buying, selling, and investing in real estate. About Mike Collier: Mike Collier is originally from Atlanta, GA and has been living in Orlando since 2004. Upon moving to Florida he immediately started work within the Di...
Intro to TikTok Shop (+ More Paid Media Strategies) | Ellie Bresler of Beekeeper's Naturals
May 16, 2024 09:00 - 46 minutes - 42.8 MBThis week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through the brand's paid media strategies, and how they're utilizing each paid platform to drive awareness and generate sales. She also gives us a peek behind the scenes at how Beekeeper's Naturals has succeeded on TikTok Shop. Here's a peek at what we cover in this episode: [00:02:48] - Ellie shares her career journey thus far from graduat...
Impact-Driven Small Business Marketing | Taylor Prater of Mother Kombucha
May 14, 2024 09:00 - 28 minutes - 26.4 MBWe're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the brand, how they're communicating that purpose to consumers and integrating their values into larger marketing initiatives, and the impact Mother Kombucha ultimately seeks to make within their local community and beyond. About Taylor Prater, in her own words: I have been in the beverage community for the better part of the last 15 years. W...
The Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy Hour
May 09, 2024 09:00 - 37 minutes - 35.1 MBWhether or not you've already thought about starting your own podcast, you'll want to listen in to this episode. This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marke...
How to Build a Powerful Network (+ Innovative Branding Strategies) | David Jaffin of OpenFortune
May 07, 2024 09:00 - 35 minutes - 32.6 MBWe're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network can have on your career, how to implement innovative brand strategies, why adapting to AI and familiarizing yourself with the tools available can pu...
Inside the Mind of a Creative Director | Leah Palmquist of Caribou Coffee
May 02, 2024 09:00 - 32 minutes - 30.3 MBThis week, Erica's chatting with Leah Palmquist, Creative Director at Caribou Coffee. In this episode, Leah gives us a peek inside her mind when hiring creative talent for her team, how she works with marketing team members to craft effective creative briefs, and how Caribou Coffee stands out in a saturated market by having a strong brand identity, product innovation schedule, and curated customer experience. Here's a peek at what we cover in this episode: [00:03:19] - Leah describes her c...
4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
April 30, 2024 12:07 - 37 minutes - 34.4 MBThis week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into: Tip #1: Build Your Network - It's Your Greatest Asset Tip #2: Build Your Personal Brand (on LinkedIn + beyond) Tip #3: Do Things That Scare You Tip #4: Build Your Skills Download our Marketing Happy Hour Starter Kit Join our LinkedIn group: Marketing Happy Hour | Open Jobs Check out our Job Board Other career-focused e...
4 Tips for Career Growth
April 30, 2024 12:07 - 37 minutes - 34.4 MBThis week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into: Tip #1: Build Your Network - It's Your Greatest Asset Tip #2: Build Your Personal Brand (on LinkedIn + beyond) Tip #3: Do Things That Scare You Tip #4: Build Your Skills Download our Marketing Happy Hour Starter Kit Join our LinkedIn group: Marketing Happy Hour | Open Jobs This episode is brought to you in partnership w...
Stop Over-Curating Your Social Media Feeds | Macy Thompson of Spritz Society
April 25, 2024 09:00 - 41 minutes - 38.1 MBThis week, Cassie and Erica sit down with Macy Thompson, Social Media Manager at Spritz Society - a sparkling cocktail brand made with 100% real wine, real flavors, and real ingredients. Listen in as Macy shares her journey from TikTok creator to spearheading content at Spritz Society, and reveals her insider tips for growing your personal brand online and creating engaging content across different platforms. Here's a peek at what we cover in this episode: [00:04:45] - Macy shares her care...
PR + Influencer Marketing: Back to the Basics with Amplifyed | Tiana James (prev. Victoria's Secret PINK) + Avery Bash (prev. Smoothie King)
April 23, 2024 09:00 - 30 minutes - 28.6 MBWe're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world experience and knowledge of working in the PR and influencer spaces, designed for recent graduates and small business owners. In this episode, Tia...
Evolving Your Brand Over Time | Matt Prince of Taco Bell
April 18, 2024 09:00 - 38 minutes - 35.8 MBThis week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorship in your career. Here's a peek at what we cover in this episode: [00:03:53] - Matt shares a bit of his career journey thus far, from working f...
Pop Up Shops 101: The Impact of 1:1 Interaction with Your Consumer | Rachel Thaw of Andie Swim
April 16, 2024 09:00 - 44 minutes - 41.1 MBWe're excited to introduce you to Rachel Thaw, Community Manager at Andie Swim. In this episode, Rachel chats through her experience leading multiple marketing efforts with the brand, how she's showcasing Andie Swim through pop up shops around the country, and the true impact of IRL experiences and 1:1 interaction with your consumer. Follow along with Andie Swim: andieswim.com | Instagram | Facebook | TikTok Connect with Rachel: [email protected] ____ Say hi! DM us on Instagram and l...
The Secret to Organic Social Media Growth | Orlando Gonzalez of Florida Blue
April 11, 2024 09:00 - 30 minutes - 27.8 MBThis week, Cassie and Erica sit down with Florida Blue's Social Media Lead, Orlando Gonzalez. With over 15 years of experience and remarkable organic growth of 900% for Florida Blue's social following, Orlando shares invaluable insights into tailoring content for diverse audiences and managing multiple brand accounts effectively. Tune in as Orlando reveals his top tips for social media success - from staying inspired across platforms to tracking KPIs - and discover actionable takeaways to el...
Maintaining a Healthy Lifestyle as a Busy Young Professional | Hailey Gorski, Registered Dietician
April 09, 2024 09:00 - 27 minutes - 25.2 MBWe're excited to introduce you to Registered Dietician Hailey Gorski. In this episode, Erica and Hailey chat through some healthy habits we can implement as young professionals to set ourselves up for success in our busy lives. About Hailey Gorski: Hailey is a Registered Dietitian Nutritionist with a Bachelor of Science in Nutrition and Dietetics from the University of Wisconsin-Madison. She completed her dietetic residency at Loyola University Chicago and is a Registered Dietitian with th...
The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle
April 04, 2024 09:00 - 40 minutes - 37.2 MBThis week, Cassie and Erica walk through strategic brand partnerships with Namita Gupta, Director of Strategic Partnerships at SoulCycle. In this episode, Namita explains how to ensure a seamless and impactful brand partnership or activation, gives us her perspective on what makes a partnership have “staying power” in a consumer’s mind, reveals some of the exciting activations she's working on at SoulCycle, and more! Here's a peek at what we cover in this episode: [00:05:11] - Namita gives...
Establishing Credibility with Your Audience | Eric Gray of Maverick Content Studio
April 02, 2024 09:00 - 33 minutes - 31 MBWe're excited to introduce you to Eric Gray, Founder and CEO of Maverick Content Studio. In this episode, we walk through the key elements of successful storytelling, common mistakes brands make in creating content, how to establish credibility and trust with your audience, and Eric's best advice for social media and marketing professionals looking to make a real impact in their roles. About Eric Gray: Eric started his career behind the scenes in sports radio, but his knack for storytelling...
Local Businesses: Enter Your (Online) Reputation Era | Emily Washcovick of Yelp
March 28, 2024 09:00 - 35 minutes - 32.9 MBThis week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy. Here's a peek at what we cover in this episode: [00:04:30] - Emily walks us through her background working in...
Adapting Your Mindset During Career Hardship | Andie Wright (prev. Spotify, Twitter)
March 26, 2024 09:00 - 13 minutes - 12.8 MBWe're excited to introduce you to Andie Wright, previously a Client Account Manager at Spotify and Twitter. In this episode, Andie walks us through her experience navigating two layoffs early on in her career, how she's shifted her mindset around career hardship, and some incredible advice for anyone in the job market today. About Andie Wright: Andie began her career in Client Partnerships at Twitter, where she worked on the Apple book of business. Her next position at Spotify led me from S...
Developing Story-Driven Video Content (+ A Mini Breathwork Session) | Chris Keener of MUD/WTR
March 21, 2024 09:00 - 38 minutes - 35.3 MBThis week, Cassie and Erica begin our chat with Chris Keener, Creative Director at MUD\WTR, by indulging in their matcha and cacao blends. Then, we focus on his journey marrying storytelling with performance marketing and creative direction at the brand. We walk through his past experience producing films for National Geographic and Netflix, how his practice of breathwork led to his role at MUD\WTR, and how the MUD\WTR team leverages storytelling in all of their creative work. And, in a firs...
How to Protect Your Content + Negotiate Collaboration Contracts | Casey Handy-Smith, Intellectual Property Lawyer
March 19, 2024 09:00 - 28 minutes - 26 MBWe're excited to introduce you to Intellectual Property Attorney Casey Handy-Smith. In this episode, Erica and Casey chat through essential tips to help influencers, content creators, entrepreneurs, and brands alike gain a better understanding of contracts and protect their brand(s) and IP (Intellectual Property). Casey outlines some of the red flags she often sees in creator contracts, how brands and creators can work together to negotiate mutually beneficial partnerships, and more. About ...
Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns
March 14, 2024 09:00 - 24 minutes - 22.7 MBThis week, Cassie and Erica sit down to chat with Carson Mason, Social Media Manager at Papa Johns. In this episode, Carson walks through how she and the team at Papa Johns partner with celebrities, influencers and employees alike to create content and inspire brand affinity, shares how they're uniquely showing up on social media platforms with the goal of becoming the most engaged and culturally relevant pizza brand, and gives us her top tips for each social media platform (Instagram, TikTo...
Why You Should Attend Industry Events (+ An Inside Look at POSSIBLE 2024) | Christian Muche of POSSIBLE
March 12, 2024 09:00 - 20 minutes - 19.3 MBWe're excited to introduce you to Christian Muche, a marketing industry leader and the CEO and Co-Founder of Beyond Ordinary Events and POSSIBLE. In this episode, we chat through the impact that attending industry events like POSSIBLE can have on your career, how to approach your team about going to events, and how you can join us at POSSIBLE 2024 in Miami, FL to hear from speakers like Gary Vaynerchuk, Pitbull, and so many other incredible marketing leaders! Brand Marketers, grab your FR...
UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
March 07, 2024 10:00 - 26 minutes - 24.4 MBThis week, Erica and Cassie chat with Andrea Linhares, Brand Marketing Manager at Sephora. In this episode, Andrea walks us through her day to day advising brands at Sephora on marketing best practices, her perspective that UGC is the new "word-of-mouth," how Sephora identifies and collaborates with influencers, and her best advice for marketers at any stage in their career, but especially early on. Here's a peek at what we cover in this episode: [00:03:43] - Andrea shares her background i...
Tax Preparation 101: Getting Organized + Saving Money | Katie Hardie of Hardie CPA
March 05, 2024 09:22 - 21 minutes - 19.7 MBThis week, we're chatting tax preparation with Katie Hardie, Owner of Hardie CPA - tailored tax & accounting solutions to help you succeed. Specifically, Katie covers organization tips for setting yourself up for success come tax season, plus how to save money with deductions. If you're a side hustler or entrepreneur, she also covers when to set up a business bank account and LLC for your brand. About Katie Hardie, in her own words: Hello! I’m Katie, the owner of Hardie CPA and your new hel...
Getting Your Finances on Track as a Young Professional | Tori Dunlap of Her First $100K
February 29, 2024 10:00 - 44 minutes - 41.2 MBThis week, Erica and Cassie sit down with Tori Dunlap, an internationally-recognized money and career expert, and podcast host. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over four million women negotiate salary, pay off debt, build savings, and invest. In this episode, Tori shares some of the key steps that will set you up for f...
Should You Hire a Creative Agency? | Jesse Green of Handcar
February 27, 2024 10:00 - 42 minutes - 38.9 MBWe're excited to introduce you to Jesse Green, Founder and Creative Director at Handcar - a creative agency based in Detroit, MI. In this episode, Jesse chats through some of the creative projects he and his team have been a part of, the importance of excellent design and how it inspires creative content, and the impact of storytelling in a brand's marketing strategy. About Jesse Green, in his own words: [I'm] a longstanding creative entrepreneur and lover of brands + human connection. I qu...
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
February 22, 2024 10:00 - 23 minutes - 22 MBThis week, Cassie and Erica catch up with Izzy Yellin, Content Manager at one of our favorite CPG soda brands - OLIPOP. In this episode, Izzy walks us through her day to day tasks in content strategy and creation, gives us a behind the scenes peek at her favorite OLIPOP projects, and explains how the OLIPOP team utilizes social media content to foster a community with their consumers. She also shares her best advice for marketing teams looking to elevate their content, find interesting ways ...
Nurturing Your Audience with Weekly Content | Les Alfred of Balanced Black Girl
February 20, 2024 10:00 - 16 minutes - 15.6 MBWe're excited to introduce you to Les Alfred, Podcast Host and Founder of Balanced Black Girl. In this episode, Les chats through her journey toward creating content full time, the lessons learned from her 9-5 that she took with her into her business, and how she's seen incredible growth through building an online community and serving that community well. About Balanced Black Girl: Balanced Black Girl is a top-rated wellness podcast and online community. Since its launch in 2018, Balanced ...
Small Business Marketing 101 | Karen Danudjaja of Blume
February 15, 2024 10:00 - 26 minutes - 24.4 MBThis week, Erica sits down with Karen Danudjaja, Co-Founder and CEO of Blume - a wellness brand creating daily rituals to indulge in. In this episode, Karen shares the inspiring story behind Blume's mission, the importance of test and learn tactics in digital marketing, effective email campaign strategies, community driven business approaches, and her favorite Blume blends for the young professional lifestyle. Tune in to discover how Blume is revolutionizing wellness one latte at a time, and...
Is it Time for a Career Shift? | Ashley Menzies Babatunde of No Straight Path
February 13, 2024 10:00 - 29 minutes - 27.6 MBWe're excited to introduce you to Ashley Menzies Babatunde, a lawyer turned podcaster humanizing success with a real-time approach. In this episode, Ashley shares how failing the California bar exam at first propelled her into a journey of storytelling and creativity, and how you can navigate career shifts as you grow and develop as a person. Ashley Menzies Babatunde's Bio: Ashley Menzies Babatunde is a multi-passionate lawyer, storyteller, and podcast creator who cares deeply about center...
What Consumers are Craving This Year: Personalization + Intentional Connection | Michael Kaye of OkCupid and ARCHER
February 08, 2024 10:00 - 34 minutes - 31.6 MBThis week, Erica and Cassie chat with Michael Kaye, Director of Brand and Communications at Match Group's ARCHER and OkCupid. In this episode, Michael outlines how each brand is breathing new life into the online dating space and standing out to younger Millennial and Gen Z daters by staying timely and culturally relevant. We also talk through the fact that today’s consumers are CRAVING personalization and real life connection with the brands they know and love (yes, including and especially...
Cultivating Community Over Live Video | Katie Fawkes of Ecamm Network
February 06, 2024 14:55 - 26 minutes - 24.3 MBWe're excited to introduce you to Katie Fawkes, Director of Marketing at Ecamm Network. In this episode, Katie dives into the impact you and/or your brand can have on your audience by tapping into live video. Katie Fawkes' Bio: Katie Fawkes is the Director of Marketing at Ecamm Network where she gets to work alongside some of the most amazing live streamers, podcasters, and content creators out there, helping them reach their goals and grow their business through video and live streaming. ...
The Soft Launch of MHH Media + How to Start Your Own Podcast
February 01, 2024 10:00 - 27 minutes - 25.9 MBThis week, Erica and Cassie are bringing you along with us in the journey of launching our own media company, MHH Media. Currently in its "soft launch" stage, we recently debuted our newest podcast under the MHH Media umbrella - The Social Media Diaries Podcast - and in this episode we're sharing a behind the scenes look at where we're headed and how you can join in on the fun, starting with our Podcast Launch Strategy Guide. Here's a peek at what we cover in this episode: [00:03:35] - Eri...
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People
January 30, 2024 10:36 - 23 minutes - 21.8 MBWe're excited to introduce you to Matthew Kantner, Marketing and Creative Talent Director at Creative People, in charge of hiring talent across Brand, Growth, Creative, Design, Social, Product Marketing & more for venture-backed startups and public companies. About Creative People: Our mission is to humanize the recruitment experience for both candidates and clients. We eliminate the transactional nature and perception of a recruiter by creating authentic relationships led through integr...
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
January 25, 2024 10:00 - 23 minutes - 21.7 MBThis week, Erica and Cassie are joined by Jacynth Serrano Rodriguez, Content Manager at Our Place, a lifestyle brand known for their viral Always Pan and incredible partnerships with celebrities and creators like Selena Gomez. In this episode, Jacynth shares her day to day responsibilities in content marketing and how she and her team come up with fresh and innovative content ideas, using online stories of home cooking to bring people together. Here's a peek at what we cover in this episode...
Get Good Press for Your Good Work | Lindsey Habenicht of Good Press
January 23, 2024 10:00 - 16 minutes - 14.9 MBWe're excited to introduce you to Lindsey Habenicht, founder and CEO of Good Press - a brand new PR agency delivering dynamic, creative, and meaningful public relations strategies to get you good press for your good work. Lindsey Habenicht's bio: A forward-thinking PR professional, speaker, and certified life and success coach, Lindsey founded Good Press with a unique vision: to combine the heart and hustle of a grassroots non-profit with the intensity and action of a political campaign. We...
The Intersection of Sales and Marketing | Shannon Powers of Hewlett Packard Enterprise
January 18, 2024 10:00 - 31 minutes - 29.1 MBThis week, Erica and Cassie chat with Shannon Powers, North America Marketing Strategic Projects & Initiatives Lead at Hewlett Packard Enterprise. In this episode, Shannon uncovers how to foster a symbiotic relationship between sales and marketing, shares how employee personal brands can benefit an employer, and lets us in on the secrets to finding (and keeping) a great career mentor. Here's a peek at what we cover in this episode: [00:04:19] - Shannon shares a look at her background in s...
How to Find a Mentor | Matthew Miller of Orlando Informer
January 16, 2024 10:00 - 23 minutes - 21.8 MBWe're excited to introduce you to Matthew Miller, Senior Director of Operations, Technology, and Business Development at Orlando Informer. In this episode, Matthew shares how to find the perfect mentor that aligns with your career goals and values. Matthew Miller's bio: Matthew started his career in the theme park industry in 2010, and over the past decade, he has helped design projects for both Disney and Universal. Matthew spent the majority of his time at Universal Parks & Resorts as a t...