Marketing Foundations
17 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 1 ratingSupplemental material for Marketing Foundations - Professor Luck
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Episodes
Episode 16: Patrick (Not Andrew)
December 03, 2021 16:00 - 35 minutes - 31 MBA class wouldn't be a class without reviewing what you've learned.
Episode 13: Digital and Social Media in Marketing
December 03, 2021 16:00 - 30 minutes - 24.8 MBThe digital world changes sof fast but marketing concepts still apply.
Episode 14: Retail Marketing
December 03, 2021 16:00 - 28 minutes - 23.3 MBRetail marketing is more than you think.
Episode 15: Marketing Plans
December 03, 2021 16:00 - 17 minutes - 15.5 MBMarketing is everything, but marketing is also intentional.
Episode 12: Public Relations
December 03, 2021 16:00 - 38 minutes - 31.4 MBPublic relations is and always will be an important part of marketing.
Episode 10: Advertising - Poopocalypse
November 09, 2021 18:00 - 27 minutes - 23.3 MBIn this episode Dr. Luck takes us through the advertising segment of the promotional mix.
Episode 11: Sales Promotion and Personal Selling
November 09, 2021 18:00 - 18 minutes - 16.1 MBIn this episode Dr. Luck talksabout how to effectively use sales promotion and how important personal selling is in marketing.
Episode 9: Promotional Mix
November 02, 2021 17:00 - 30 minutes - 26.1 MBWhat are the 5 pieces of the promotional mix - This episode takes us through the individual components of the promotional mix and Dr. Luck prepares for us the rmeainder of wat is coming up in the podcast.
Episode 8: Service
October 19, 2021 17:00 - 25 minutes - 21 MBDr. Luck and guest, Elizabeth Albin team up this week to discuss the importance of customer servie and marketing and marketing the concept of customer service, both internally and exxternally.
Episode 7: Product
October 12, 2021 17:00 - 30 minutes - 25 MBDr. Luck expands on the importance of understanding and product and the lifecycle of a product as it relates to marketing and marketing strategy.
Episode 6: Buyer Behavior
October 05, 2021 17:00 - 23 minutes - 22.9 MBBuyer Behavior, it matters and you need to understand it.
Episode 5: SWOT not SWAT
September 21, 2021 17:00 - 29 minutes - 25.1 MBStrengths Weaknesses Opportunites and Threats
Episode 4: Positioning
September 14, 2021 16:45 - 26 minutes - 24.7 MBDr. Luck explains marketing positioning and how important it is to understand how to position your product or service in the market for best results.
Episode 3: Segmentation
September 07, 2021 17:00 - 29 minutes - 27 MBDr. Luck talks about the 4 areas of segmentation and why it is important, relating to the world of marketing.
Episode 1: What Is Marketing
August 25, 2021 01:00 - 30 minutes - 31.3 MBIn this introductory episode Dr. Luck discusses the definitions of marketing and what marketing looks like in today's world.