Marketing For The Culture
75 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 6 ratingsMarketing For The Culture powered by the African-American Marketing Association interviews marketing leaders on the latest insights and best practices in the industry.
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Episodes
Issa Rae and Kev on Stage are Winners in 2021 and Travis Scott's Business Future
November 15, 2021 16:57 - 1 hour - 86.7 MBThis week on the podcast, we are celebrating Winning 2021 at AAMA. In light of that, we discuss big winners of 2021, Issa Rae and Kev On Stage. Before we got into the winning, we had to shout out to all the victims of the Astroworld incident. Thoughts and prayers go out to all the families. This is a business podcast, and we get into Travis's business side of what could be next for him and those around him. News Sourced https://variety.com/2021/tv/news/issa-rae-hbo-max-warnermedia-film...
Can Black Content Creators Be Free on TikTok and Instagram?
October 27, 2021 16:41 - 52 minutes - 74.1 MBThe internet was built on free speech and thrives on the lack of gatekeepers. Black TikTok content creators can make a living if they can get credit or until they speak up. In the last calendar year, black content creators have learned some hard lessons about how much freedom they have on their platform. Early 2020 produced the Renegade challenge that Jalaiah Harmon started. Jalaiah is one of the most notable examples of a black creator who had to get credit on the backend. Not every...
Content Marketing World Recap With Michelle Ngome
October 13, 2021 03:53 - 40 minutes - 57 MBThis week our own Michelle Ngome is back on the podcast. Fresh from Content Marketing World, we recap her experience at the conference. Then go over what it was like to give a presentation and watch fellow AAMA member Chris Cheatum-West present as well. Content Marketing Institute is an AAMA partner, and we encourage members to check out the next one. Michelle says she looks forward to going back to Cleveland, OH, for the conference and some of the sessions were worth the price of admission ...
Best Of Marketing For The Culture Vol. 1
October 07, 2021 16:19 - 33 minutes - 32.6 MBThis week on the podcast we revisit some of the previous episodes to give everyone a sample of what Marketing For The Culture is all about. We did have a new podcast but unfortunately due to some technical difficulties, we lost an episode. Then our own, Michelle Ngome was giving a great presentation at Content Marketing World and we were unable to give you that great marketing content that you are used to getting every week. We will be back next week to review what happened at Content Market...
Natural Hair and Diversity In The Workplace and Being A Community Contributor With Walter Gainer II
September 15, 2021 00:24 - 1 hour - 93.3 MBWalter Gainer II is an entrepreneur, content creator, podcaster, and natural hair advocate. He is best known as the founder of Boss Locks Media and the Boss Locks podcast host. Walter started Boss Locks to prove that you don't have to cut your hair to be successful. Now he uses his platform to speak to Black leaders worldwide to understand the range of Blackness and hear their stories of new growth. Walt is also a renowned community member that is always willing to lend his voice, time, an...
Using Your Talent To Create With a Purpose With Jonathan “JB” Brown (MFTC Ep. 17)
September 07, 2021 16:09 - 47 minutes - 66.8 MBJonathan Brown (JB) is a performing artist and emerging filmmaker from Maryland where he propelled his artistic journey at Liberty University and studied Cinematic Arts. Jonathan then transferred to Stevenson University where he became a member of the school's Acapella Team. He performed at different talent showcases and produced his own vocal arrangement for the group. During his last year of undergrad, Jonathan interned for Disney and later became the school’s disc jockey. Jonathan gradua...
The 'Sounds' of Great Communication with Ariel Davis MFTC Ep. 16
August 31, 2021 01:21 - 37 minutes - 53 MBAriel has a robust background working to support arts organizations that uplift cultural expression across diverse communities. She is the Senior Manager of Impact Communications at The Save the Music Foundation, where she supports the organization in producing content that showcases the impact of the organization’s 25-year body of work. When she is not with STM, Ariel volunteers her time supporting The HBCU Jazz Education Initiative as a founding member and Consulting Director. Additiona...
The 'Sounds' of Great Communication with Ariel Davis
August 31, 2021 01:21 - 37 minutes - 53 MBAriel has a robust background working to support arts organizations that uplift cultural expression across diverse communities. She is the Senior Manager of Impact Communications at The Save the Music Foundation, where she supports the organization in producing content that showcases the impact of the organization’s 25-year body of work. When she is not with STM, Ariel volunteers her time supporting The HBCU Jazz Education Initiative as a founding member and Consulting Director. Additional...
The Value of Success with Others with Krystal Glass and Mike Utaegbulam of Black Creative Group (MFTC Ep. 15)
August 24, 2021 04:51 - 24 minutes - 35.9 MBKrystal Glass is the Co-Founder, PR & Messaging Strategist of Black Creative Group. Krystal helps clients achieve concrete results through effective brand storytelling and PR exposure. With more than 11 years of experience creating marketing and messaging strategies, Krystal Glass has a track record of helping clients hone their message and secure high visibility PR. Mike Utaegbulam is the Co-Founder, Chief Digital Strategist of Black Creative Group. Mike oversees the strategic direction ...
R&D Tax Credits and Cryptocurrency Gains with Les Bryson of Probity Tax Recovery (MFTC 14)
August 17, 2021 21:19 - 35 minutes - 51 MBThis week on the podcast, we have Les Bryson on to speak about how startups can use R&D tax credits to gain capital. Then we discuss how to claim your cryptocurrency activities on your taxes smartly. After working in product development as a chemist, Les began his career in tax consulting. For over 10 years, Les worked as a Director for a national tax advisory firm. He assisted companies in myriad industries to claim over $500M in tax credits and incentives before founding Probity Ta...
TechFest Live with Khalil Vinson (MFTC Ep. 13)
August 13, 2021 15:46 - 15 minutes - 15.8 MBKhalil Vinson is the Director of Tech Fest Live. An entrepreneur and techie with a Computer Information Systems background, Khalil has witnessed firsthand the beauty that technology holds, the doors it can open, and the opportunities it is capable of presenting to everyone who embraces it. However, seeing a great disparity between those simply consuming it and those creating it led him to form Tech Fest, an event that would equip underserved youth with the skills needed to both survive and ...
Understanding RevOps & Marketing (Panel)
August 03, 2021 16:10 - 1 hour - 83.9 MBWe have a special episode with three important guests this week, Jasmine Powers, Asia Corbett, and Dwamian McLeish. Each has experience in revenue operations and a relationship with the marketing department. Jasmine Powers is the CEO of Jasmine Powers Multimedia, a full-service marketing and RevOps consultant providing product launch strategy, demand generation, and revenue process optimization for SaaS companies, digital agencies, and nonprofits. She currently serves as a SCORE Mentor for...
Understanding RevOps & Marketing (Panel)
August 03, 2021 16:10 - 1 hour - 83.9 MBWe have a special episode with three important guests this week, Jasmine Powers, Asia Corbett, and Dwamian McLeish. Each has experience in revenue operations and a relationship with the marketing department. Jasmine Powers is the CEO of Jasmine Powers Multimedia, a full-service marketing and RevOps consultant providing product launch strategy, demand generation, and revenue process optimization for SaaS companies, digital agencies, and nonprofits. She currently serves as a SCORE Mentor for...
Branding & Visual Communication with the African-American Graphic Designers
July 27, 2021 11:00 - 58 minutes - 82.6 MBThe African-American Graphic Designers (AAGD) is led by Terrence Moline and Dave McClinton. In this episode, we talk about the importance of branding and visual communication as an entrepreneur. Terrence's Bio: Terrence Moline is an art director, designer and illustrator with over 25 years of experience creating thoughtful commercial art for clients in the non-profit, higher education, social justice, and hospitality industries. Terrence has a focus for finding function in the discarded ...
Entertainment Publicist Daria Fennell
July 20, 2021 12:53 - 46 minutes - 65.6 MBThe Daria Fennell Media Group, the brainchild of Daria Fennell, is an Entertainment Branding, Public Relations, Publicity, Celebrity Editorial Content, and Special Event Design Company with 26 years of experience. A graduate of the University of Maryland at College Park, Daria Fennell, and The Daria Fennell Media Group have secured clients exposure in the following media outlets, among others: Forbes Magazine, FOX 5 Morning News (Washington, D.C.), The Washington Post, XM Satellite Radio, ...
Making a Great Impression using Public Relations with Entertainment Publicist Daria Fennell
July 20, 2021 12:53 - 46 minutes - 65.6 MBThe Daria Fennell Media Group, the brainchild of Daria Fennell, is an Entertainment Branding, Public Relations, Publicity, Celebrity Editorial Content, and Special Event Design Company with 26 years of experience. A graduate of the University of Maryland at College Park, Daria Fennell, and The Daria Fennell Media Group have secured clients exposure in the following media outlets, among others: Forbes Magazine, FOX 5 Morning News (Washington, D.C.), The Washington Post, XM Satellite Radio, ...
Tech For The Culture with Reggie Davis
July 13, 2021 13:26 - 51 minutes - 72.2 MBReggie Davis is a Site Reliability Engineer at Elastic, who focuses on reliability advocacy. Living in Houston, Texas, he's the co-founder of the meetup group, Tech for the Culture, an organization focused on helping minorities in tech to grow in their careers. In his free time, he helps run an indie music label, traveling to find the best food and coffee, and checking out local art. In this episode we discuss: The purpose of Tech For The Culture. Learning from feedback loops. The cha...
Marketing Is My Main Hustle! with Yvonne Pearson
July 06, 2021 11:00 - 46 minutes - 66.2 MBIn 2017, Yvonne founded PinkDollhouse Marketing LLC to continue working with creatives and small businesses to grow their brand voice through social media, strategic corporate sponsorships, & event management. Outside of her love for fashion, she has worked for the past eight years in marketing growing her knowledge in branding, influencer marketing, and global tourism. For the full bio click here. In this episode we discuss: The challenges of being a sidepreneur. The emergence of com...
Afro-Futurism Marketing with Brandon Williams
June 29, 2021 11:00 - 26 minutes - 38.6 MBBrandon Williams is the CEO/Founder of LA-based Afro-Futurist Experience Agency, focusing on promoting equity through Strategy, Creative, & Experience. d to the inception of 55 Media Group in 2017. About 55 Media Group Our current and previous clients include Hashtaghappyperiod.org, Own Networks Black Love, Will.i.AM, Hueyouknow.com. Afropunk.com, Dash Radio, Soho House, Zmbizi.com, SuperNova Women, Mastercard, Grub Hub, and many more. In this episode we discuss: What is afro-futurism? ...
Agency Frameworks & Client Expectations with Alex Santiago
June 22, 2021 11:00 - 1 hour - 90.6 MBAlex is a multidisciplinary professional focused on inspiring brands to create with purpose. He's accomplished this goal throughout his career in different ways from brand and creative strategy to creative direction and copywriting. Most recently, he's been working on a said mission through his teaching, speaking, and consulting engagements in the areas of business and personal branding, as well as diversity, equity, and inclusion. Alex is the "Down South Lead" for the New York-based organ...
Developing a Micro-commitment Strategy with Vladimir Adonis
June 15, 2021 11:00 - 33 minutes - 47.9 MBVladimir Adonis helps businesses implement a 4 step micro-commitment strategy to get leads, conversion, and clients. In 2015 Vladimir decided in order to make a true impact he had to consider leaving his Role as a college executive and go into entrepreneurship. He paid a programmer close to 30K to custom build a dating/dancing website. This would give him the ability to leave his career and go into entrepreneurship After launching the dating site he had a hard time consistently getting me...
Digital Marketing For Results with Chris Cheetham-West
June 15, 2021 11:00 - 32 minutes - 45.8 MBThis week's special guest is Chris N. Cheetham-West, MBA is an international speaker, author, and Founder of LR Training Solutions. He started his career at Google, where he managed marketing programs and strategies for Google business products. Chris's speaking career has taken him all over the country including audiences in Germany and Canada. In 2020, he published his first book Digital Marketing For Results. This year LR Training Solutions was selected as one of the 100 recipients of a g...
Houston Tech Rodeo: Start Up Your Marketing With Content
June 07, 2021 11:00 - 45 minutes - 63.5 MBEpisode 3: Houston Tech Rodeo: Start Up Your Marketing With Content When should someone hire a marketer? At what point does a founder/marketer need to take time to create the buyer persona and customer journey? What is the best way to utilize the company story in content creation and marketing? What’s the best way for startups to differentiate their products from the competition? How can content marketing help a startup? What are some tips when it comes to growth and retention mar...
Episode 2: State of Black Marketers: A Discussion with AAMA, BMAA, HBM
June 07, 2021 11:00 - 1 hour - 136 MBIn October 2020, the African-American Marketing Association, Black Marketers of America Association, and Hire Black Marketers got together to discuss the state of Black marketers. Given the dynamics of George Floyd’s death, there has been a heightened awareness of Black talent. We discuss the conversations we have been having with organizations and members and how to better prepare for new opportunities. In this episode we discuss: Where are the Black marketers? Recruiting, finding divers...
Intro to Marketing For The Culture Podcast
June 01, 2021 18:22 - 16 minutes - 24.1 MBWelcome to the Marketing For the Culture podcast powered by the African-American Marketing Association. The African-American Marketing Association (AAMA) is a membership organization whose mission is to foster the growth and professional development of African-American marketers, creatives, and entrepreneurs. Topics covered in this episode: Who is Michelle Ngome? What is the African-American Marketing Association? Why the Marketing For The Culture Podcast? What to expect from th...