Marketing for Building Product Manufacturers

2 episodes - English - Latest episode: almost 15 years ago - ★★ - 1 rating

Marketing information and tips for building product manufacturers that want to reach the architects, engineers, and other construction professionals.

Business Education building products construction architects engineers designers marketing continuing education bim
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Episodes

How to present live education to architects

June 11, 2009 15:59

In this episode, we discuss how to present a successful live continuing education session. (popularly known as lunch and learn sessions) We hear from the following experts on the topic: Thom Lowther – Senior Director, Continuing Education System (CES) at American Institute of Architects (AIA). Dennis J. Hall – FCSI, CCS, CCCA, FAIA, SCIP, President-elect of the Construction Specifications Institute (CSI), managing principal of Hall Architects Inc. and chairman of Hall Building...

Increasing sales through marketing communications

April 06, 2009 19:15 Video

Stephane Deschenes, Vice-President of Marketing for AEC Daily, speaks to building product manufacturers on how to increase sales though marketing communications. Advertising, education, CAD details, specifications, and BIM are all included in the ideal marketing communication plan. He provides tips on branding and communicating to architects, engineers and other construction professionals. iTunes users ( you must have iTunes installed): Click Here (The Link will open in iTunes and may take a...