Why Your Remarketing Campaign Isn’t Working (And How to Fix It) By Neil Patel

Remarketing is one of the best and most effective ways to bring back visitors to your site.

It gives you an opportunity to reclaim those would-be conversions you almost closed — and to capture those visitors who showed a high intent to purchase your products or services.

When only 2% of online users convert on their first trip to a given site, you need a way to bring back that lost 98%.

If you’re not familiar with remarketing, here’s the short and sweet version.