MPAF12 - Phil Jeynes on Partial Payments and Serious Illness Cover
Marketing and Finance (MAF) Podcast
English - September 08, 2014 15:38 - 36 minutes - 52.3 MB - ★★★★ - 13 ratingsMarketing Business Entrepreneurship advice contentmarketing finance financialadvice insurance investments keynotespeaker marketing marketingcommunications marketingstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
MPAF12 – Phil Jeynes on Partial Payments and Serious Illness Cover
This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.
An increasing number of partial payments are now standard features of modern critical illness products. But Pru Protect’s Serious Illness Cover has always paid out different percentages for different levels of severity.
Some say this approach is too complicated and difficult for customers to understand. Others insist that this is the way that critical illness cover should be done.
In Episode 12 my guest is Phil Jeynes.
Hear Phil talk about how partial payments and Serious Illness Cover developed and how it compares to traditional critical illness cover.
Hear his suggestions about how to overcome the perception that it’s too complicated, and the business opportunities it represents.
Who is Phil Jeynes?
Phil is Head of Account Development and PR at Pru Protect and is the public face of that company , famous in the UK for its Serious Illness Plan and Vitality – a type of critical illness product that pays out partial sums depending upon the severity of the...