Practice of the Practice: Marketing a Practice Podcast
126 episodes - English - Latest episode: over 1 year ago -Got questions about branding, design, or marketing related to your private practice? Then you’re in the right place. Here you will discover everything you need to know about marketing and branding your business
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Episodes
The Importance of Typography | MP 26
July 09, 2020 10:30 - 20 minutes - 14.2 MBWhat is typography and why is it important? What are some of the important terminologies in the world of typography? Which typography tips and tricks that you can apply to your business or brand? In this podcast episode, Sam Carvalho talks about typography and related terminology, and why typography is important to your business and […] The post The Importance of Typography | MP 26 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Blair Badenhop on Honoring Your Intuition | MP 25
July 02, 2020 10:30 - 43 minutes - 29.7 MBWhen it comes to your branding, are you being authentically you? Is your messaging coming through clearly on your website and targeting the correct audience? What can you do to improve your brand? In this podcast episode, Sam Carvalho speaks to Blair Badenhop about honoring your intuition in your branding. Podcast Sponsor There are many […] The post Blair Badenhop on Honoring Your Intuition | MP 25 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
5 Benefits of Outsourcing Design | MP 24
June 25, 2020 10:30 - 15 minutes - 10.5 MBHave you been trying to do all of your design and marketing yourself? What if you spent all of that time growing your business instead? How can outsourcing your design really benefit you? In this podcast episode, Sam Carvalho talks about the 5 benefits of outsourcing your design. Podcast Sponsor There are many ways to […] The post 5 Benefits of Outsourcing Design | MP 24 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Carrie Sears on Why Branding Matters | MP 23
June 18, 2020 10:30 - 33 minutes - 22.9 MBAre you in the process of creating a new brand? Do you have a brand that you’re not happy with? What actions can you take to improve your brand? In this podcast episode, Sam Carvalho speaks to Carrie Sears about why branding matters. Podcast Sponsor There are many ways to keep your practice organized, but […] The post Carrie Sears on Why Branding Matters | MP 23 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
A Look at Branding Before and After COVID-19 | MP 22
June 11, 2020 10:30 - 16 minutes - 11.2 MBHave you noticed a change in the marketing content you’re seeing at the moment? How can you use social media to help your business, even if your business isn’t currently active? How is COVID-19 going to affect your marketing going forward? In this podcast episode, Sam Carvalho takes a look at branding before and after […] The post A Look at Branding Before and After COVID-19 | MP 22 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Courtland McPherson’s Branding Story About a Little Red Telescope | MP 21
June 04, 2020 10:30 - 41 minutes - 28.4 MBWhat is unique about your product or service? How you do stand out from your competitors? How can you integrate your personal story into your practice? In this podcast episode, Sam Carvalho speaks with Courtland McPherson about why he named his practice Little Red Telescope and how he has integrated his personal story into the […] The post Courtland McPherson’s Branding Story About a Little Red Telescope | MP 21 appeared first on How to Start, Grow, and Scale a Private Practice | Practice o...
The 5 Step Branding Timeline | MP 20
May 28, 2020 10:30 - 14 minutes - 9.97 MBWhat is unique about your product or service? How you do stand out from your competitors? What is your brand personality? In this podcast episode, Sam Carvalho talks about your branding timeline, setting up a brand from scratch, and what that entails. Podcast Sponsor There are many ways to keep your practice organized, but TherapyNotes […] The post The 5 Step Branding Timeline | MP 20 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
11 Design Trends You Need to Know About | MP 19
May 21, 2020 10:30 - 18 minutes - 12.5 MBDo you want your marketing to be on-trend? What are the top design trends of 2020? Which trends can be used best in different areas of your business? In this podcast episode, Sam Carvalho talks about 11 current design trends of 2020 that you need to know about. In This Podcast Summary DOs and DON’Ts […] The post 11 Design Trends You Need to Know About | MP 19 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
9 Common Logo Design Mistakes | MP 18
May 14, 2020 10:30 - 21 minutes - 15.1 MBWhy is a logo so important to your brand? Should you be drawing inspiration from current trends when it comes to your logo design? Is a complex design better or should you keep it simple? In this podcast episode, Sam Carvalho talks about 9 common logo mistakes and to avoid. In This Podcast Summary The […] The post 9 Common Logo Design Mistakes | MP 18 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Coloring Your Way to Better Branding | MP 17
May 07, 2020 10:30 - 23 minutes - 16.1 MBHow can the color of your branding affect your business? What kind of colors should you use for different aspects of your business? How can you go about choosing the right colors for your brand? In this podcast episode, Sam Carvalho talks about color theory, how color affects your branding, and why it’s important to […] The post Coloring Your Way to Better Branding | MP 17 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
10 Web Design Mistakes to Avoid | MP 16
April 30, 2020 10:30 - 25 minutes - 17.2 MBHow does highlighting your CTA in a specific color across your website improve the user experience? Why is important that you don’t use too many colors and fonts? Why is responsive design important? In this podcast episode, Sam Carvalho speaks about the 10 design mistakes to avoid. In This Podcast Summary 10 web design mistakes […] The post 10 Web Design Mistakes to Avoid | MP 16 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Basic Terminology You Need to Know | MP 15
April 23, 2020 10:30 - 25 minutes - 17.2 MBDo you know what the term branding encompasses? Why is it important to have a brand style guide? What is resolution and why is white space important? In this podcast episode, Sam Carvalho speaks about the basic terminology you need to know. In This Podcast Summary Brand Branding The rule of thirds Typography and fonts […] The post Basic Terminology You Need to Know | MP 15 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Laura Elyse on Branding and How Less is More | MP 14
April 16, 2020 10:30 - 18 minutes - 12.4 MBWhat is branding? What are things to expect when working with a designer? What are a few things to consider when you are looking to improve your brand? In this podcast episode, Sam Carvalho speaks with Laura Elyse about branding why less is more. Meet Laura Elyse Laura Elyse Hart is 29 years old and […] The post Laura Elyse on Branding and How Less is More | MP 14 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Kelly Davidson on the Challenges of Entrepreneurship and Focusing on Your ‘Why’ | MP 13
April 09, 2020 10:30 - 26 minutes - 17.9 MBWhat are some challenges of entrepreneurship? What message does your brand convey? What are some questions you can ask yourself that will give you insight into how you can improve your brand? In this podcast episode, Sam Carvalho speaks with Kelly Davidson on the challenges in entrepreneurship and focusing on your ‘why’. Meet Kelly Davidson […] The post Kelly Davidson on the Challenges of Entrepreneurship and Focusing on Your ‘Why’ | MP 13 appeared first on How to Start, Grow, and Scale a P...
Marike Braybrooke on Building an Authentic Brand | MP 12
April 02, 2020 10:30 - 29 minutes - 19.9 MBWhat is your vision and mission? How are you going to communicate your core values to your potential clients? How do you manage expectations when working with a designer? In this podcast episode, Sam Carvalho speaks with Marike Braybrooke about building an authentic brand. Meet Marike Braybrooke Marike Braybrooke is the owner of Paper Planery, […] The post Marike Braybrooke on Building an Authentic Brand | MP 12 appeared first on How to Start, Grow, and Scale a Private Practice | Practice o...
Jade Rennie on Timeless Branding and Dealing with Criticism | MP 11
March 26, 2020 10:30 - 32 minutes - 22.5 MBWhat does branding fully encompass? How can you make sure that your brand style is evident across all elements of your business? What can you expect when working with a designer? In this podcast episode, Sam Carvalho speaks with Jade Rennie about timeless branding and dealing with criticism. Meet Jade Rennie Jade Rennie is the […] The post Jade Rennie on Timeless Branding and Dealing with Criticism | MP 11 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the ...
FAQ 4/4: When Should You Rebrand? | MP 10
March 19, 2020 10:30 - 15 minutes - 10.8 MBDoes your brand feel outdated? Are you no longer attracting your ideal client? Is a complete rebrand necessary or can you just update a few elements? In this podcast episode, Sam Carvalho dives into some frequently asked questions around marketing your private practice. This episode answers when you should rebrand. In This Podcast Summary When […] The post FAQ 4/4: When Should You Rebrand? | MP 10 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
FAQ 3/4: If You Own Two Businesses, Should Their Branding Be the Same? | MP 09
March 12, 2020 10:30 - 12 minutes - 8.26 MBWhat do you think branding is? Do you have two businesses but are not sure whether you can use the same branding for both? How can putting together a brand style guide help you clarify your message and your branding? In this podcast episode, Sam Carvalho dives into some frequently asked questions around marketing your […] The post FAQ 3/4: If You Own Two Businesses, Should Their Branding Be the Same? | MP 09 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of th...
FAQ 2/4: Should You Include Your Branding on Social Media? | MP 08
March 05, 2020 10:31 - 9 minutes - 6.81 MBHow much of your branding should be put on your social media? Are you branding on social media correctly? What platforms should you be using? In this podcast episode, Sam Carvalho dives into some frequently asked questions around marketing your private practice. This episode answers whether or not you should be including your branding on […] The post FAQ 2/4: Should You Include Your Branding on Social Media? | MP 08 appeared first on How to Start, Grow, and Scale a Private Practice | Practi...
FAQ 1/4: What Brand Colours & Imagery Should You Choose for Your Website? | MP 07
February 27, 2020 11:32 - 17 minutes - 12.2 MBHow do you choose your brand colours? What kind of pictures should you use on your website? What will resonate most with your audience? In this podcast episode, Sam Carvalho dives into some frequently asked questions around marketing your private practice. The first being, what kind of brand colours and pictures you should use on […] The post FAQ 1/4: What Brand Colours & Imagery Should You Choose for Your Website? | MP 07 appeared first on How to Start, Grow, and Scale a Private Practice |...
A Full Brand Strategy for a Private Practice | Branding Series 5 of 5 | MP 06
February 20, 2020 10:50 - 13 minutes - 9.39 MBWhat does a brand strategy for private practice look like? When should you hire a virtual assistant? When should the owner step back from the marketing? In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about a full brand strategy for private practice. Meet Sam Carvalho Sam Carvalho is a graphic designer living […] The post A Full Brand Strategy for a Private Practice | Branding Series 5 of 5 | MP 06 appeared first on How to Start, Grow, and Scale a Private Practice | Pra...
What To Get To Brand A Practice | Branding Series 4 of 5 | MP 05
February 20, 2020 10:45 - 20 minutes - 14.2 MBWhat print material should you include in your marketing? Which materials are crucial to have? How can you take your print marketing to the next level? In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about print materials, rack cards, business cards, banners and what to get to brand a practice. Meet Sam […] The post What To Get To Brand A Practice | Branding Series 4 of 5 | MP 05 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practi...
How To Use Social Media To Grow A Practice | Branding Series 3 of 5 | MP 04
February 20, 2020 10:40 - 14 minutes - 9.92 MBHow can you use social media for private practice? What social media channels should you use? What design elements would you recommend for social media? In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about social media for private practice and how you can use it to grow a practice. Meet Sam Carvalho […] The post How To Use Social Media To Grow A Practice | Branding Series 3 of 5 | MP 04 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of t...
Website and Your Customer’s Experience | Branding Series 2 of 5 | MP 03
February 20, 2020 10:35 - 13 minutes - 8.94 MBWhat are some website best practices? How can you enhance your customer’s experience on your website? Are pop-ups a good idea? In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about best practices for your website and your customer’s experience on your website. Meet Sam Carvalho Sam Carvalho is a graphic designer living […] The post Website and Your Customer’s Experience | Branding Series 2 of 5 | MP 03 appeared first on How to Start, Grow, and Scale a Private Practice |...
Logos and First Impressions | Branding Series 1 of 5 | MP 02
February 20, 2020 10:31 - 13 minutes - 9.43 MBWhy does having a good logo matter? What makes a bad logo? What are the best first impressions in branding? In this podcast episode, Joe Sanok speaks with Chief Marketing Officer at Practice of the Practice, Sam Carvalho all about logos and first impressions in branding. Meet Sam Carvalho Sam Carvalho is a graphic designer […] The post Logos and First Impressions | Branding Series 1 of 5 | MP 02 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Introduction To The Marketing in Practice Podcast | MP 01
February 17, 2020 10:25 - 9 minutes - 6.51 MBWhere do you start when designing and marketing a private practice? Do you need some branding inspiration? How exactly do you market a private practice? In This Podcast Summary In this podcast episode, Sam Carvalho shares an introduction to the Marketing in Practice Podcast, where you will discover everything you need to know about marketing […] The post Introduction To The Marketing in Practice Podcast | MP 01 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of...