If your online presence wasn't important before we were forced to face a global pandemic, it almost certainly is now. 

Increasingly the first impression people get of you will come from what they find online. Your website and social channels are ground zero. Get it wrong here and you could have lost before you even get in the game. 

Kirryn Zerna, author of the Stand Out Effect, shares a guide to building an winning presence online. In this interview she shares some of the most important things you can do to make your first impression a good one.