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49. How to Become the GO TO Expert for the Media
Marketers Club: Market your talent and earn what you're worth
English - August 04, 2020 00:00 - 41 minutes - 32.8 MB - ★★★★★ - 1 ratingMarketing Business Education entrepreneur entrepreneurship business coach consultant income leads marketing moneymaking motivation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 48. The 7 Universal Laws of Selling (every business owner needs to know)
The media is hungry for content and you have the opportunity to position your expertise and become their GO TO person.
In this episode PR and Media expert Monica Rosenfeld helps take the mystery out of how to work with the media and reveals that any business owner can create newsworthy angles the media will love.
If you want to claim a real competitive advantage, create instant credibility, increase your conversion rates and see a spike in sales, learning how to generate free media coverage is a great place to start.