[Revolution Series] Matt Hayes | Email is Not Dead: Overcoming BAU & Boosting AOV

Key Takeaways:

You can’t do 1:1 personalization unless you’re doing ‘message automation.’ This isn’t just automating the sending of emails, but also the content within it. Too often, the BAU loop — business as usual — prevents us from ever getting this deep in the first place! Don’t let BAU cripple your creativity! This occurs when, say, you’re building an email, while meanwhile your design team is working on  a component to be placed within the HTML, you begin testing, but you find that something’s not quite right. You go back, have things re-designed, re-coded, re-tested, and all systems are go! You’re set to send, and then you see that the offer changes or that the product just went out of stock. Matt’s seen cases where it  took three weeks just to send one email. Don’t let that be you any longer! Email is alive and well. It’s only becoming more timely, accurate, and effective! Don’t try to personalize everything all at once, though. Matt mentions the ‘marginal gains’ mentality — where you build one bit of personalization, get it out the door, see its effects, and go from there. If you commit to this progress, by the end of a year, you’ll be looking at a completely different email program than when you began.

Full Shownotes:

https://www.emarsys.com/en/resources/podcasts/email-is-not-dead-matt-hayes